Episode 38

full
Published on:

15th Feb 2024

Making PR Accessible for Everyone

In this Episode I'm talking to the lovely Lindsay Ephgrave.

Lindsay is the founder and director of Announce PR, a boutique PR consultancy. Lindsay has worked in the industry for over 20 years and is a fountain of knowledge!

Lindsay works with business owners and individuals to elevate their credibility, authority and get them featured in the media.

You can find Lindsay at the following places:

Instagram: Lindsay Ephgrave (@lindsayephgrave) • Instagram photos and videos

Facebook: (2) Facebook

LinkedIn: Lindsay Ephgrave | LinkedIn

Website: Boutique Bedfordshire Based PR Agency | Announce PR

You can keep up to date with the host Helen here:

https://linktr.ee/Helencorsicadmore

Liked this episode? Remember to subscribe and leave a review! Or if you want to be a guest then contact me at hello@helencorsicadmore.com

Thank you,

Hels x

Transcript
Speaker:

Hello and welcome to another

episode of Fabulous and Female.

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The podcast where I talk about, um,

real, honest business balance and

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trying to avoid that lovely burnout

that does happen when we have our

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own businesses and when you're just

in life and In work in general.

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So this morning I am delighted to have a

wonderful guest, lovely Lindsay with me.

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Uh, Lindsay F.

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Grave, let's get your name right,

that's a good start, isn't it?

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Lindsay F.

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Grave is the founder and

director of Announced PR, which

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is a boutique PR consultancy.

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Um, Lindsay works with businesses to

elevate their credibility, authority,

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and get them featured in the media.

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As well as running a successful agency,

Lindsay has developed a group coaching

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program, which we're definitely going

to talk about later, um, for business

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owners and marketeers to help them get

featured in the media in just eight weeks.

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Wow.

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Uh, Lindsay has worked in PR for over

20 years, initially specializing in

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the healthcare sector, um, working

in house for a biotech brand, and

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later on at a global PR agency.

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Lindsay has run Announce PR for 14 years

with a healthy roster of clients, some

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of whom have been with her now for years.

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So lovely Lindsay, that's the very kind

of, you know, headline structured bio.

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I would love for you to tell us a little

bit more about Lindsay and a little

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bit more about you personally as well.

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Let's get, let's um, get

to know you a bit more.

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Let's get personal.

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Okay.

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Yeah.

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Sounds good.

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. Well, first of all, thank

you so much for having me.

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It's lovely to, to see you again.

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Yeah.

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Um, Helen and I have, um, yeah, we

crossed paths probably about a year

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or so ago now and have, have worked

together and kept in touch and, um,

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I've done a LinkedIn live with you

and also a masterclass for your Yes.

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Membership.

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So, yeah, it's really nice

to be on your podcast.

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So thank you so much.

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You're, you're welcome.

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Yes, as you say, that is the kind of,

uh, corporate professional bio, isn't it?

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So yeah, I mean, I, um, so I'm

a mom, I have two, two children.

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And the reason that I set up, set

up announce was so that I could

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continue to work in PR, but work

that around my, um, around my family.

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So, um, As I said in the bio, I

worked for a global PR agency,

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Ogilvy, which was London based.

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I was traveling a lot internationally.

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Um, and so when my eldest Charlie

came along, that just wasn't, that

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just wasn't going to work anymore.

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Yeah.

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How old is Charlie now?

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So he is now, he's 15,

he'll be 16 in April.

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Oh my god, he's not little anymore.

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No, he's really not.

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So, yeah, so I've got two teens

on my hands now because my

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daughter turned 13 in November.

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Oh, okay.

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Let's talk about that another day.

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So I'm now in a, yeah, a different,

different phase of parenting.

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Charlie's doing his GCSEs

at the moment, so, um.

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So that's, yeah, so that's a lot.

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And actually, even though They don't need

me as much in terms of, um, you know, like

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they're out, they leave the house at 7.

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30, they get home at 4.

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So, you know, and I don't have

to do the school runs anymore

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because they both get the bus.

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Oh, amazing.

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I can't wait to be in that position.

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I feel like my life is

just in the school run.

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I know, I know.

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And it's so, it's so strange

because for years and years, I

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couldn't really do much until say 9.

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30, when you're, when you're back.

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Um.

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And then there was that hard stop at

three o'clock or or whatever it was.

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Yeah.

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Um, so yeah, in the last 18 months, it's

been a real, um, shift in my working

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patterns and my, and my working life.

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Um, but even though they are out of

the house for longer and they're not

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so reliant on me for getting to school

and don't need so much of my time,

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I'm still really grateful that I.

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Work for myself and you know, come

work flexibly and work from home

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all the reasons why I set set the

agency up and started working for

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myself All those all those years ago.

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Yeah, so what kind of what in what

really inspired you then to start?

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Announce PR was it because of the

children and you thought right?

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I want something more flexible, or was

it just you got to that stage when you're

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in a career and thought, Hmm, I could

be doing something for myself here.

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Tell us a little bit more about that.

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Yeah, I think, I think it

was a bit of both really.

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Um, I really enjoyed PR and I enjoyed,

you know, I really enjoyed my job

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and I loved, loved what I was doing.

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Um, and I, I enjoyed the

healthcare sector, but I was

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curious, excuse me, I was curious.

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to, um, explore working

with different businesses in

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different industries and sectors.

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And so that was something that was a

benefit when I, when I set up by myself.

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Would have been quite different, isn't it?

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To go, because healthcare is.

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It's the healthcare.

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It's very, um, what's the word?

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Particular, I guess, isn't it?

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And then to work with other people.

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What kind of other industries

have you, have you mainly worked

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with or has it been quite varied?

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Yeah, really varied.

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I would say if I had to, um,

sort of pinpoint, um, an area, it

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would be, um, sort of B2B and the

more, and the more corporate side.

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Um, but just to say, sorry,

Lindsay, just to say.

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B2B, we're just gonna, we'll be really,

really like Honestly, what is B2B?

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Because some listeners will

not have a clue what B2B is.

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Yeah, no, I get you.

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So, you know, it's really important

and there is a lot of jargon.

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Yeah, and we do it,

don't we, automatically.

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Yeah, we do.

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Just in life, we expect everyone to

know because that's what we know.

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But actually, if someone's listening,

they're like What the hell is B2B?

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Yeah, so B2B is business to business.

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So it's essentially a business that

is selling to another business.

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Yeah, perfect.

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So, and then you've got B2C.

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Which is, and when you, when you see B2B

and B2C, it's written B, the number two,

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B, and then B, the number two, and C.

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And that would be

business to, to consumer.

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So businesses that are

selling to the general public.

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Um, so yeah, I would say.

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Broadly working with businesses

to help them, um, uh, providing

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PR services to help them market

themselves to other businesses.

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Uh, but in recent years I have

worked with B2C, um, and have worked

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with brands and businesses that are

selling to, um, selling to consumers.

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And I think that's where, um, a lot

of the media relations work that

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I've been doing a lot of recently.

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I mean, I've always worked with the media.

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Right back from, from the early days

of PR, um, but that's where you kind

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of get another side to PR and you can

get, it can be quite exciting, you know,

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you, um, you start working with a brand

and then you, um, deliver them press

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coverage in media that they want to be

seen in and it's a buzz for them and it's

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a, it's a buzz for you, for me, yeah.

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Yeah, absolutely.

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On that, can you, can you share

anything that's like quite juicy?

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Do you have any juicy?

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It's not really goss, like, you've

ever, you've ever been to a hair store.

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Well, okay, okay.

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I actually, I had no idea I was going to

say this, but I'm just going to say it.

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That's what my podcast is all about.

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Yeah, so it's not really goss, but so

years ago, and it was actually when I

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was on maternity leave with Charlie, I

went on this morning and had my hair cut.

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Did you?

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Yes.

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Oh my God, amazing.

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I did.

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Who was hosting it then?

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Charlie.

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It was Philip Scofield.

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Oh it was?

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Okay.

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And Fern.

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Fern.

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So it's just before Holly had come, come

in, so it must have been, what's her name?

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Fern.

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Fern Britain.

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Britain.

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That's it.

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Yeah.

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So it must have been, lemme try 2009.

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So it was 2009.

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Okay.

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So I think, I think what happened was I

was at home on maternity leave and I was

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kind of like, what can I do with myself?

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And then putting my PR hat on.

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Oh, I'll just, you know, sitting

up, as you do when you're sitting

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at home, when you've got a newborn

or, you know, young baby, you watch

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a lot of daytime TV, don't you?

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So I'm like, Oh, I can have a makeover.

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So I emailed.

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So I PR'd myself essentially.

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So I emailed the, uh, show and emailed

a producer and they came back to me.

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I'm pretty sure if it wasn't that

day, it was the following day.

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I got a reply instantly.

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And that's not normal really, is it?

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No, no, no, not really.

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And this was, I think this was

a timing thing, you know, and

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this is still so true in PR and.

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You know, even now.

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It was just good timing.

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I mean, I don't know whether it ended

that well for me, with the hairstyle I

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ended up with, but I'll come on to that.

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So, um I'm definitely going to be

Googling it now, to see if I can find it.

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You have to send me a picture.

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Yeah, it's still there, it's still there.

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So, I emailed them, I emailed back and

said, thanks so much for your email.

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We're actually planning a new feature.

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Right.

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Where we want members of the public to

come in and Have a hairstyle, a celebrity

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hairstyle that is voted for by viewers.

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I mean, most people I think

would have gone, absolutely not.

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But whether, but whether I was

just, yeah, but whether I was just

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in this maternity leave, you know.

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Yeah, bubble, kind of, yeah.

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I just went, yeah, great, I'll do that.

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So, um, so anyway, um, cut to, cut

to the sort of day before recording.

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Um, there was me and my mum and I,

I took Charlie with me and we went

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down to a hotel, stayed over the

night, had to get up really early.

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Um, the three celebrity

hairstyles were Kate Winslet.

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Right.

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Katie, Katie Holmes when she

had the really short, dark bob.

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Wow, okay.

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Yeah.

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And Lily Allen when she had really

long, dark hair with a blunt fringe.

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Now, this is hilarious because if

anyone is just listening to this

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on audio and is not, um, watching.

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Lindsay has got the most beautiful,

long, kind of, um, blonde hair.

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Couldn't be more different

than the three people!

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I know, so, and I knew this.

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So I knew this at the time,

so I'm going, okay, great.

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Um, and it was Charles Worthington,

so Charles Worthington was

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the celebrity hairdresser.

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So I get there, get shown, meet

the, meet everybody, meet the

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presenters, get taken to the hair.

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Hairstyling studio.

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Yeah, my mom is having the best day

because she goes she's sent to the green

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room And in there was Christopher Biggins

and Natasha Kaplinsky Oh wait So she's

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having Two people in the room, interesting

In itself She's loving it, thinking,

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well this is just a nice day out Um They

then take all the mirrors away from me,

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so I can't see what's, what's happening.

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Um, they tie my hair up in, they do like

a before mugshot and it literally, it

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looks as though I've just been arrested.

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Because there's no, no makeup.

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Yeah, you know, it's literally a mugshot.

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It is a mugshot.

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So, so they take the before photo,

they tie my hair back and then

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they, um, The hairstyle that was

chosen was the Katie Holmes style.

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Oh my goodness.

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So drastic, because my hair was

very similar then to how it is now.

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Yeah, yeah.

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Um, so tied my hair in a ponytail,

chopped it off, showed that on the screen.

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Oh, look, it's her hair.

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Um, dyed my hair brown,

cut it really short.

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So they then take me on to the,

um, floor to do the live reveal.

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Yeah, do you remember that?

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Yeah.

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So then it was literally a big mirror.

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I hadn't, I hadn't, I hadn't seen it.

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Turned me round.

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Obviously, I was kind of, I mean, I didn't

really like it, but you know, it's, it's

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just, you're on TV, so you're kind of,

oh, lovely, and Charles Worthington just

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cut it, so I'm not going to be too, like,

yeah, it's not a big deal to have him

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cutting it, yeah, so I was like, oh yeah,

it's great, and then, so I had a fill

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all fun, my mum's standing behind the

cameras, holding Charlie, oh my goodness,

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no, oh hilarious, backstage, Charlie takes

one look at me, and Bursts into tears,

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like tears streaming, tears streaming.

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Oh my goodness, this has been

completely different for him.

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Completely different, yeah.

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And you know, the lights and the TV show.

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Anyway, so show ends, off we go home.

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Don't think much of it.

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I mean, my phone's obviously going

with people going, I don't see

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anyone on TV, blah, blah, blah.

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Um, anyway, the next

day, get up, phone rings.

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Um, it's my dad going, did you

know you're, you're in the papers?

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In the papers as well.

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Yes.

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Talk about PRing yourself Lindsay.

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Yeah, exactly.

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And this is what you'll

find if you Google it.

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And I've still got the clippings.

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So I think it was the mail, the sun.

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It even went into USA Today.

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You know, it went viral.

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Back then, that's like viral.

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Not the viral we know now.

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But back in 2009, that's viral.

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And the story was, it was hilarious.

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So, mum has such extreme makeover, son

doesn't recognize her, and then, but

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the classic line from the mail was, 10

month old Charlie says, uh, 10 month

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old Charlie says, where's my mummy?

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Do you know what?

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Thank you so much for sharing

that because I didn't know that.

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But also, what a brilliant

story to say, do you know

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what, you, you can PR yourself.

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Yeah.

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Without really, really realizing.

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Um, I guess, let's just take a step back

because again, I like to keep things

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really, um, candid for people here.

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So PR, what, what actually is PR?

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Because, you know, we, we, we

know it in a sense that what

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you just said, you know, it's.

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It's, um, media, it's tv,

paper, those kind of things.

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But give us a bit of a synopsis

of what actually PR is.

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Mm, yes, I will.

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And I think, um, I'll start with a common

misconception of PR in that it's all about

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the media, and I know we've, I've just

given you an example of PR in the media.

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I think there is this, um, there

can be this perception that PR

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equals getting press coverage.

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Yeah.

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For getting featured in the media.

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Um, that is actually

It does for me as well.

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Yeah, yeah.

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But that's the first thing

that comes to my head is right.

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Yeah.

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PR is media.

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That's it.

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So yeah.

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Explain what it really is, I think.

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Yeah.

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And I, but I, and I think it's

kind of an easy way to explain it.

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You know, you, you, we've all

seen these memes on TikTok and

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socials where it's kind of explain

to your parents what you do.

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Yeah.

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. So I think it, it kind of makes it

relatable to explain Yeah, it does.

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Yeah.

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In that way it does.

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But it is just one type of pr.

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So there are.

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Ultimately, PR is about reputation.

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Yes.

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So that's the end goal is to

manage your companies, your brands,

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if it's, you know, if it's your

business, your, your reputation.

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Yeah.

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Um, and ensure that your

business or brand is.

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received and perceived positively by

its stakeholders and by its audiences.

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Okay.

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So reputation is kind of the, you

know, the key word, the kind of

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overarching strategy and goal.

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And then out of that, you'll have tactics.

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So you'll have different activities

that you can, um, implement.

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to help achieve that,

and media is one of them.

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So, uh, so you have public PR, which is

public relations, and then out of that

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you'll have media relations, which will

be, um, uh, the activity of getting

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press coverage or liaising with the

media or crisis management or whatever,

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anything that involves the media.

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Then you would have, um, things like

internal communications or internal

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relations, so how you, Communicate

with your employees, because of course

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your employees are a stakeholder.

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They're an audience and how

your employees perceive you

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contributes to your reputation.

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Then you've got corporate

communications and investor relations.

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So particularly if you're a large

corporate and you're a listed company,

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you will have obligations to report

your financial results and report

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mergers, acquisitions, takeovers.

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That kind of thing.

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So your shareholders will be a, a key

audience and a, and a stakeholder.

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Yeah.

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Um, so you'll want to be, um,

communicating with them in a, in

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a, an ethical and positive way.

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Um, and, um, even things like your

website, social media, you know,

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because one of your audiences

is of course your end user.

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Absolutely.

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And your customer.

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So what does your website say?

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How does your website look?

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What are you saying in your e newsletters?

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what are you sharing on

your social channels?

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Yeah.

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If you're a brick and mortar

business, what is that impression

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when people walk in to your premises?

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Who's greeting them?

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Yeah, absolutely love that.

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And that's really interesting because

I think you've said it there, like,

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you know, PR is this, is this kind

of overview, but then it's all these

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different elements that come off it.

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And I think, as we mentioned at the

beginning, I think a lot of people just

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think of it as media, but I love the

fact that you've said things like, you

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know, um, written communication is.

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So important.

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And there's something that I, I talked

to with my clients about, you mentioned

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on the website or, um, you know, on

your, even on your Instagram channels or

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whatever, you know, social media channels,

you've got to remember that everybody

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receives communication differently.

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So I'm very visual.

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I.

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I receive information much better

visually than I do, um, written text.

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But say, for example, someone comes

on the website and you've just got

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a, you know, just a load of text.

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No pictures, nothing.

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For somebody like me Oh my

goodness, I'd be, I'd be completely

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lost in there and you'd lose me

very, very, uh, very quickly.

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So from a sort of PR point of view

then, is that really important to

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really understand as you said that

you're end user and understand what

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sort of works for them as well to

really sort of target the PR side?

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Yeah, it's really important and that,

that research and that insight stage

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is something that needs to happen

at the start of any PR activity, you

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know, even any marketing activity.

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Um, so a key part of what I will do

when I start working with a client.

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And in fact, I'm, um, working on a

research project at the moment for a, um,

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company in the health healthcare sector.

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Um, so I would research things

like who, so who my customers

387

:

are, um, what's influencing them.

388

:

Um, Who are the key, um, kind of

opinion leaders or key influences

389

:

in my, in my sector or my industry?

390

:

What are the key media outlets?

391

:

Um, what are the key issues at the moment?

392

:

What are people, what

are people worried about?

393

:

Because all of that research

and all of those insights.

394

:

Will inform your PR strategy.

395

:

Yeah.

396

:

And then obviously make sure

that your activity is designed

397

:

to do what it needs to do.

398

:

Yeah.

399

:

Um, and, and, you know, and even a

step back from that is, you know,

400

:

setting your objectives in terms

of what do you want PR activity.

401

:

That's what I was going to say.

402

:

What are the, what are the benefits

or the outcomes of using PR?

403

:

So yeah, if you could explain that

a little bit, that'd be brilliant.

404

:

Yeah.

405

:

So PR can be a really useful

and meaningful way to, to reach

406

:

your, to reach your audience.

407

:

Um, and to grow your, to

grow your audience as well.

408

:

Um, I think, you know, we had, we touched

on this when we did the LinkedIn live.

409

:

I think, I think a lot of businesses.

410

:

use social media, and I'm really,

really happy to use social media

411

:

and do social media themselves.

412

:

Um, with PR, they sort of feel

as if You know, they can't do,

413

:

you know, they can't do that.

414

:

That needs to be, you know, it's

not available to them, or it's, or

415

:

it's, or it's not accessible to them.

416

:

Yeah, it's not accessible to them.

417

:

Yeah, that's fair.

418

:

Um, but, you know, but it actually is.

419

:

So in terms of what, what PR can achieve,

um, and I'll use, I'll use media relations

420

:

as an example, just to, um, I suppose

just to focus on that for the time being.

421

:

So, so most people know, isn't it?

422

:

So yeah, they'll be quite relevant.

423

:

Yeah.

424

:

Yeah.

425

:

So, so what, um, successful media

relations does for a business is it

426

:

really supports that reputation and

that authority and that credibility

427

:

piece, because we can all use social

media on our own comms channels

428

:

to talk about our businesses, talk

about our products, talk about our

429

:

services and, and how good they are.

430

:

But, yeah.

431

:

When someone else says it about you,

so when it's reported in a media

432

:

outlet or even on a podcast or at

an event when you're, when you're

433

:

speaking, if a third party mentions

your business, talks about your

434

:

product or service, it's that advocacy.

435

:

Yeah.

436

:

They're acting as that, as that

ambassador for your business.

437

:

And generally.

438

:

You trust, you trust that more.

439

:

Yeah.

440

:

You know me too.

441

:

It's that, it's that borrowed

credibility from whether it's BB,

442

:

C or the Guardian or The Times or

Stylist or Grya or Hello or Yeah.

443

:

You know, whatever media outlet has that

gravitas in your industry or, or sector.

444

:

You know, it's like, for example, when

you go into a bookstore, you know it all

445

:

the reviews and you'll see a label on

the front that's got the Observer or.

446

:

The Guardian, you know, Five Stars, you

know, film reviews, film reviews are You

447

:

know, five stars from The Independent

or five stars from, and you just

448

:

think, oh, well, it must be good then.

449

:

Yes, you do.

450

:

You know, because of your

You automatically think of

451

:

the credibility, the trust.

452

:

Yeah.

453

:

Yeah.

454

:

Yeah.

455

:

And that's so true.

456

:

And that's something powerful

that businesses can pick up on.

457

:

Yeah, absolutely.

458

:

You're right there.

459

:

And even if, even if you don't

kind of, if you don't like that.

460

:

Publication or that,

you know, independent.

461

:

Yes.

462

:

You still think, okay, that must be good.

463

:

So I, you know, it does enforce that,

that trust factor and the credibility

464

:

when it's when they've got that

kind of stamp on it, doesn't it?

465

:

And I'm very much a sucker for that.

466

:

If I see something that's,

you know, been given.

467

:

Five stars by somebody.

468

:

I'm like, yeah, okay.

469

:

That must be good.

470

:

Yeah, I'll cut up then.

471

:

I, I do, I'm one of those

PR suckers, I guess.

472

:

Okay.

473

:

Yeah.

474

:

They're doing their job, don't they?

475

:

Yeah.

476

:

It's that, it's that trust factor because

I think we're all skeptical, we all have

477

:

some degree of skepticism, don't we?

478

:

Yeah.

479

:

Um, and if a company.

480

:

You know, doesn't have a brand legacy,

you know, not everyone is an Apple or

481

:

a, you know, Dyson or a whatever it is.

482

:

Yeah.

483

:

So, um, so it's kind of what else can you

do to instill, instill trust in someone

484

:

who's going to part with their cash

for my product or product or service.

485

:

Yeah.

486

:

And that's a, that's a really

good point to say there because.

487

:

You know, a lot of people who listen

to this podcast, um, you know, maybe in

488

:

the early startup phases, um, or maybe

looking to pivot, grow, whatever it is,

489

:

or even just thinking, right, how can I,

how can I use this in my, in my career,

490

:

in my employment, you know, PR, I guess.

491

:

For me, and this is a perceived,

um, perceived belief that PR is, as

492

:

you mentioned, is, is unaccessible.

493

:

So how can, um, a small business or an

independent, you know, somebody, a sole

494

:

trader, how can they really utilize

PR to their advantage when they don't

495

:

have a big budget or they don't, you

know, have all, um, uh, the staff or the

496

:

employers to go out and do it for them?

497

:

How can they make PR accessible to them?

498

:

Yeah, and it can feel really

overwhelming because, you know, you

499

:

don't know what you don't know, do you?

500

:

You know, so, starting where, you

know, where, where do I even start?

501

:

So, yeah, I totally get that.

502

:

Um, and actually since this, not, not

quite since the start of the year,

503

:

because I had a bit of a digital

detox, but over the last week and, and

504

:

throughout January, um, I'm sharing

a PR prompt on my Instagram story.

505

:

I've seen that, it's brilliant.

506

:

It's just like a little tip.

507

:

Yeah, it's great.

508

:

Um, so, because there are Things

that you can do on a daily basis that

509

:

don't take up a huge amount of time.

510

:

And there are things you can do

that will really move the needle

511

:

in terms of your PR activity.

512

:

And help you, um, help

you get press coverage.

513

:

It's just knowing, I hate using

the word tricks, but it's just

514

:

knowing where to look, I think.

515

:

And just knowing the little things to do.

516

:

It's like with anything, isn't it?

517

:

With social media and new features

and things that that come out.

518

:

It's keeping on top of it.

519

:

And these PR prompts that I'm

sharing are specific, uh, steps

520

:

and tips that I have also shared in

my, you know, accelerator program.

521

:

And, um, That's been running

for a few months and graduates

522

:

have already secured coverage.

523

:

So I know that they work, you

know, I know these tips and

524

:

these, and these prompts work.

525

:

Um, Would you mind sharing

just maybe two just now?

526

:

Yeah, no, of course.

527

:

So I think the first thing to

do is what we touched on, um,

528

:

earlier is around objectives.

529

:

So So, really, um, take the time to

understand where you want to be seen.

530

:

Yes.

531

:

So, look at your business, think about

your customers, and think about what

532

:

would align well with your customers,

you know, the types of media that

533

:

your customers might, they might not

necessarily be consuming or reading it.

534

:

I mean, hopefully they would be,

but even if it's a media brand

535

:

that they would be influenced by.

536

:

Yeah.

537

:

Okay.

538

:

Help with that trust.

539

:

Yeah.

540

:

Um, so think, so think about that to

start with and just focus on one or two,

541

:

you know, don't worry too much about.

542

:

I've got to be, yeah, I've

got to be seen everywhere.

543

:

Yeah, yeah.

544

:

That's what people get

a bit bogged down by.

545

:

So where do I start?

546

:

So I love that.

547

:

Where do I start?

548

:

Keep things simple and

just focus on one or two.

549

:

Just focus on one or two because it's

really important to become the expert on

550

:

the media outlet that you're pitching to.

551

:

So let's say, for example, it's,

um, I don't know, you're a skincare

552

:

brand and you want to be in Grazia

in their beauty section, for example.

553

:

So you are going to want

to become the expert on.

554

:

How Grazia covers skincare products,

how they talk about the beauty industry.

555

:

Are they, are they only covering

products that, you know, cost a

556

:

certain amount or, um, is it natural?

557

:

Or is it, um, I know there's certain

themes when they're talking about skincare

558

:

products, if they do product roundups,

um, are they only affiliate links?

559

:

Because affiliate links is.

560

:

It's a whole other story.

561

:

A whole other story, yes.

562

:

In product PR, for example.

563

:

But become the expert

on that, on that outlet.

564

:

And then you want to look at which

journalists are writing those

565

:

articles and speeches and stories.

566

:

And become an expert on them.

567

:

Lots of journalists are on, are on X,

so you can find good information there.

568

:

A lot of journalists also now are

freelancers, so they might have their own

569

:

Websites with their contact details on

and their, and their portfolio of work.

570

:

And once you've done that research,

you should start to have a picture

571

:

in your mind of, okay, they're

writing about skincare in this way.

572

:

I think I could tie my

product in in this way.

573

:

And then before you know it, you've

got that outreach pitch to send to a

574

:

journalist to say, you know, hi, I've

noticed that you're writing about X, Y, Z.

575

:

I'd love to tell you about my

product, which is da da da da da.

576

:

Here's the product information.

577

:

Send really good quality images.

578

:

Um, you can send one or two thumbnails.

579

:

Yeah, in the, in the, uh, body of the

email, but you, uh, would also want

580

:

to say you have more high res images

available that you can send through

581

:

Google Drive or something like that.

582

:

Would you send, um, physical product,

if you, if you're, you know, a product

583

:

based business, would you send a

physical product to a journalist?

584

:

Um, yes, there are a

few, few considerations.

585

:

So first of all, because

if you're a small business,

586

:

particularly that can be expensive.

587

:

Yes.

588

:

Yeah.

589

:

You don't want to just be sending out.

590

:

So first of all, I try and build a

relationship with the journalist that

591

:

you want to send product to, um, and

then make, and then get their, you know,

592

:

address because lots of journalists

now don't work five days a week at

593

:

the, at the publications offices,

there'll be, you know, working from

594

:

home or if they're freelance, they

might, you know, very, very rarely be.

595

:

So you'll want to build a relationship

first, um, and, and, you know, and that

596

:

can be a good way of making sure that a.

597

:

They would write about your product,

you know, and B, when they receive

598

:

it, you've already got that dialogue

going so you can say, Oh, just

599

:

checking, you know, did it arrive?

600

:

Okay, what did you think?

601

:

Yeah, absolutely.

602

:

Do you think you might be

able to use it in something?

603

:

Yeah.

604

:

So it's built, it's still built in

that trust, which we talked about a

605

:

lot, that credibility, but building

the relationships before you just kind

606

:

of go blank, you know, both selling or

whatever, just, you know, don't just, um.

607

:

Say, can I have your address

to send you something?

608

:

You want to, you want

to build up that trust.

609

:

Yeah.

610

:

Okay.

611

:

Yeah, and you want to know that they're,

um, you know, that, that they're

612

:

actually writing about products that

you're, that you're selling because

613

:

there's no, you know, bigger turnoff

for a journalist than to get a pitch

614

:

or a press release on something that is

completely, you know, irrelevant for them.

615

:

Yeah, yeah, absolutely.

616

:

Just something else to

say on that as well.

617

:

I think that's another,

another benefit of.

618

:

Businesses doing their own PR in

that they start to build and then

619

:

own those relationships with media.

620

:

Yeah, because once you've established

a relationship with a journalist,

621

:

then that's an asset for you.

622

:

You know, and that's something

that you can keep coming back to.

623

:

Yeah, absolutely.

624

:

Absolutely.

625

:

Okay.

626

:

Million dollar question, I guess, is.

627

:

I know you're, when you talked about your

PR on yourself, and that just seemed to

628

:

happen kind of very easy and very quickly,

you know, how, how often is there kind of

629

:

a magic number of times that you would,

you know, um, reach out to a certain

630

:

journalist before you kind of just.

631

:

give up if they don't, you know, um,

they don't respond or they don't want

632

:

to build a relationship, you know.

633

:

How many sort of times would

you keep going at something?

634

:

Is there like a magic

number in the industry?

635

:

There isn't really a magic number.

636

:

Um, although what I would say is

you don't just want to be sent

637

:

saying or sending the same thing.

638

:

Yes.

639

:

Okay.

640

:

So if you're literally just forwarding

the same email going, have you seen this?

641

:

Are you going to, are you interested?

642

:

I'm just following up.

643

:

I would say the magic number is zero.

644

:

Because each time you contact a

journalist, you're going to want to

645

:

Okay, you can do one follow up, you

know, oh, you know, just checking, um,

646

:

was this of any interest, you know,

you probably want to do that once.

647

:

Um, but that's not to say you can't

ever contact that journalist again,

648

:

um, if they don't respond, but you'd

need to have a different angle.

649

:

Yeah.

650

:

And a different story.

651

:

Change your tactic.

652

:

Change your tactic, change your

story, find something else.

653

:

Okay.

654

:

Can you link to one of the PR prompts

I shared a couple of days ago with,

655

:

can you link to an awareness day?

656

:

An awareness campaign?

657

:

Yeah.

658

:

A seasonal event, that kind of thing.

659

:

Perfect.

660

:

Yeah.

661

:

And in my accelerator,

I, I talk about layering.

662

:

So, so, um, a couple of the

modules go into, into depth

663

:

around how you can create stories.

664

:

Mm-Hmm.

665

:

, because that's the hardest thing.

666

:

Right.

667

:

You know, you sort of think, okay,

well, I've, I'm a coach or I'm,

668

:

um, you know, I've got a product

business or I'm a service business.

669

:

You need to have a story, you know,

journalists generally aren't going to

670

:

care that you've got this business.

671

:

No, absolutely.

672

:

They want something back, you

know, back, back story, don't they?

673

:

Yeah.

674

:

Yeah.

675

:

And something that's going

to make you stand out.

676

:

So I go through.

677

:

the PR toolkit, which is essentially,

um, seven building blocks to help

678

:

you create a story or seven sources

of ideas to help you create a story.

679

:

Um, but the layering

effect is really useful.

680

:

So for example, if you're, if you're

going after an awareness campaign or a

681

:

seasonal event, Um, can you tie that in

with some research or a Google trend,

682

:

just so that it's something like,

okay, if it's, if it's Easter, um,

683

:

it's not just a case, oh, it's Easter,

buy my product, you know, it's Easter.

684

:

And we know that around this time,

50 percent of people like to do

685

:

X, eat way too much chocolate.

686

:

Yeah.

687

:

Um, you know, it might be, oh gosh,

I'm trying to think of, trying to think

688

:

of an example off the top of my head.

689

:

And maybe it's like buying Easter gifts.

690

:

So maybe, um, you know, parents

are, um, turning away from

691

:

chocolate and choosing cuddly toys,

you know, and we we've seen a.

692

:

you know, um, 75 percent increase

in sales of our cuddly toys going

693

:

up at Easter because parents don't

want to buy their kids chocolate.

694

:

Um, and that could be a story

from Cuddly Toy Company.

695

:

Yeah, no, absolutely.

696

:

You know, you've got Easter and some

research rather than just going, buy

697

:

my, buy your child a cuddly toy later.

698

:

So you've got, again, you've got some.

699

:

Uh, credibility behind you

again, so you can say, yes, okay.

700

:

We've noticed X, y, Z in our business.

701

:

Yeah.

702

:

You know, um, you, you run

with this story, you know?

703

:

Yeah.

704

:

Yeah.

705

:

Um, yeah.

706

:

Okay.

707

:

I love that.

708

:

Let's just talk quickly about your,

um, accelerator, because this was

709

:

something new you started Mm-Hmm.

710

:

End of last year.

711

:

Yes.

712

:

Last year.

713

:

Yes.

714

:

Uh, we kicked off and

towards the end of September.

715

:

Yeah.

716

:

First cohort.

717

:

Yeah.

718

:

So what made you change your direction

or add, not change, but add in

719

:

another layer to, to what you do?

720

:

Yeah.

721

:

Um, well it's really interesting

actually because I actually first

722

:

started delivering PR training back

when I worked at Ogilvy for a Okay.

723

:

for the global agency.

724

:

Yeah.

725

:

Yeah.

726

:

So that would have been,

you know, um, mid:

727

:

So we worked with, um, global teams.

728

:

So we would work with the global, um,

comms team at a pharmaceutical company.

729

:

Yeah.

730

:

That global comms team would be

responsible for, um, disseminating

731

:

campaigns down to their local

markets, which the local markets,

732

:

uh, so countries around the world

would then have to implement.

733

:

Um, locally.

734

:

Okay.

735

:

So what we would do is we would come

up with the global campaign and then we

736

:

would, um, travel, um, internationally

to visit these local teams and train

737

:

them on PR essentially, because

they might have been marketing teams

738

:

that didn't have a PR capability.

739

:

So I, even back then was

training marketers on what PR is.

740

:

The basics of PR.

741

:

Here's your press kit.

742

:

Here's your press release.

743

:

Here's your media list.

744

:

This is now what you need to do

with it in your local country.

745

:

Yeah.

746

:

Yeah.

747

:

Okay.

748

:

And then, um, when my daughter, so

when B was, I think she was only

749

:

about one, so about 12 years ago, I

delivered a couple of face to face PR

750

:

training sessions because even back

then, it's not a million, million

751

:

years ago, but even back then, I just.

752

:

I just felt that there were so

many opportunities out there for

753

:

businesses to do their own PR.

754

:

Yeah.

755

:

Um, and I just felt that if they You

know, had a bit of bit of knowledge,

756

:

you know, and I was able to impart

some of what I've been doing.

757

:

Yeah.

758

:

Yeah.

759

:

Well, I know, then there was so

much they could do themselves.

760

:

So I really enjoyed that because

that was face to face and we'd

761

:

have, you know, in real time.

762

:

come up with press releases and story

ideas and we'd workshop all of that.

763

:

Um, and then agency life, you know,

running my agency just, you know,

764

:

got really busy and, you know,

I've always been really lucky.

765

:

I've, as I said, in my very corporate

buy, I had a healthy roster of clients.

766

:

Um, But I've invested in coaching for

myself a lot over the last few years.

767

:

Yeah.

768

:

Um, which is how I met you.

769

:

And, um, I've seen how it how

that's sort of benefited me.

770

:

And it's also opened my

eyes to The online space.

771

:

Yeah.

772

:

And the online world is kind of

like, Oh, I could, you know, take

773

:

what I was doing face to face.

774

:

Yeah, all your experience of,

you know, X amount of years.

775

:

Yeah.

776

:

Yeah.

777

:

And deliver something

online to anyone, anywhere.

778

:

So, um, so yeah, so that was, that

was how it, how it came about.

779

:

It's very much aimed at, it's

aimed at both business owners,

780

:

but there's also a space.

781

:

Um, and I did have some marketers

and social media experts, um, I have

782

:

had some on, in the accelerator.

783

:

It's also aimed at that, um, that audience

as well, because if you're working in

784

:

social media or marketing, um, it can

be quite common if, particularly if

785

:

you're the only one in the team for

a company, that PR will suddenly land

786

:

on your desk and someone will go, Oh,

can you get us in such and such, or

787

:

can you send out this press release?

788

:

And you might be thinking.

789

:

Oh, okay.

790

:

Yeah, and it kind of, it can

go hand in hand, can't it?

791

:

Quite well.

792

:

Um, but also people think because

you're in social media, then you must

793

:

be in PR, you must know the background.

794

:

Um, so I love that.

795

:

So it's, it's open to

It's open to everyone.

796

:

And as we said at the beginning, PR, yeah,

it can, it can be really useful for, for

797

:

you to take on your own PR or, you know,

work with somebody like you that's got

798

:

that knowledge, got that experience, um,

and doesn't mind getting their hair cut.

799

:

Live on National.

800

:

Yeah, exactly.

801

:

There's a bit of trust

there in you, isn't there?

802

:

Don't worry, I'm not, I'm not

necessarily teaching that you

803

:

emailed this morning and, uh, asked

me to go and have your haircut.

804

:

Um, but yeah, no, it's an eight week, it's

an eight week program, you know, and in

805

:

those eight weeks, graduates have landed

press coverage, you know, they've been

806

:

seen in the press in those eight weeks.

807

:

Yeah, amazing.

808

:

You can consume the content, you

know, it's on demand content,

809

:

but there's weekly calls.

810

:

Yeah.

811

:

And those calls are really

useful to bounce ideas around.

812

:

Yeah, absolutely.

813

:

Get really specific in terms of, you

know, what those questions that you asked

814

:

me, you know, about sending images or,

you know, what, what, what I found is

815

:

that we got very much into the detail

of what those emails would look like.

816

:

Um, and there's a Facebook group.

817

:

Use the word students, but, you

know, people in the accelerator

818

:

would share their pitch emails or

press releases in the Facebook group.

819

:

Yeah.

820

:

And then they'd get that.

821

:

Yeah.

822

:

Lovely.

823

:

Great.

824

:

Great.

825

:

So let's, um, I just realized

the time and this is what I do.

826

:

I love, I love to talk.

827

:

Gosh, that's gone quick, hasn't it?

828

:

I know, but it's good.

829

:

I've got, I've got, I've got three more

questions I want to ask you actually.

830

:

So, um, and this is where I would

love to get my, my guests to be

831

:

really honest and really candid

in, in having their own business.

832

:

As you said, you've been very

lucky and very lucky, fortunate to

833

:

have a, a, Good number of clients,

um, and now your accelerator has

834

:

gone well, which is brilliant.

835

:

But what would you say have been

your, um, biggest sort of challenges?

836

:

What's been the hardest thing

for you working by yourself?

837

:

You know, it was being self employed.

838

:

Um, is there anything really that

stands out that you think that

839

:

actually that, that was a real

challenge, but I've overcome it.

840

:

I think, um, I think it's, I think

it's the working by yourself.

841

:

I think that is a real,

that is a real challenge.

842

:

And what sort of, what comes up for

you then by working for yourself?

843

:

I think, I think because PR is so, uh,

creative, then, um, I mean, I still do

844

:

miss that, you know, being in a busy.

845

:

Bustling agency and Yeah.

846

:

And bouncing, bouncing ideas around.

847

:

So I think the way that I've overcome

that is, um, I mean, I do have local

848

:

clients, so I'll, um, I'll go to see them.

849

:

Right.

850

:

Um, yeah, getting out

the, investing the office.

851

:

Yeah.

852

:

Getting out of the office,

investing in the coaching.

853

:

So investing in a, you know,

communities and even, even though

854

:

it's online, you know, having that.

855

:

Interaction and that sense of that

sense of community with, with other

856

:

people, particularly, um, you know,

like minded women in business.

857

:

That's been, um, that's had a huge

sort of positive, positive impact.

858

:

Um, I think another challenge

has, has, has really been that.

859

:

I mean, imposter syndrome, don't they?

860

:

But PR is a very.

861

:

Um, you know, you generally deal with

the person at the top of the business.

862

:

Yes.

863

:

Yeah.

864

:

So you are kind of very exposed.

865

:

Mm.

866

:

You know, in terms of what you do, what

PR can achieve and what PR can deliver.

867

:

Yeah.

868

:

And so there can be a lot of

pressure, you know, to deliver.

869

:

Exactly.

870

:

Yeah.

871

:

It's kind of like, so, you know,

so, so, so what's happening?

872

:

What are, what are you doing?

873

:

Um.

874

:

No, and then that pressure isn't

necessarily from the client.

875

:

It's pressure from, from you, me, internal

pressure, internal, internal pressure.

876

:

You want to do a good job, don't you?

877

:

You want to make sure the client

gets what, you know, they, their

878

:

objectives were and you get

to the end of the objectives.

879

:

Okay.

880

:

So how have you learned to, to

overcome that imposter syndrome?

881

:

That lovely word.

882

:

Yeah.

883

:

Yeah.

884

:

I think again, it comes

back to the coaching.

885

:

And the, and the community, um, and

because I think when you do that, when

886

:

you step out of, um, You know, being in,

I mean, I'm in my home office, you know,

887

:

being in your home office and getting on

with things, you realize that everyone

888

:

else feels the same, you know, so there

is comfort and there is reassurance

889

:

in that and then learning, you know,

Learning strategies and sort of things

890

:

that you can do to help overcome it.

891

:

And I think it's just a constant,

um, constant learning, isn't it?

892

:

And working on yourself.

893

:

Absolutely, yeah.

894

:

So how do you look after Lindsay F.

895

:

Grave when you're not with the kids?

896

:

And I know you've got a dog, as

we said about the dogs earlier.

897

:

So what do you do just for you?

898

:

Yeah, um, I mean, I do find this

time of year really hard with the

899

:

poor light, you know, the darkness.

900

:

Oh, me too.

901

:

Oh, I really struggle with January.

902

:

I think of the blues, but

it's, it's like No, no, no.

903

:

It's just one Yeah.

904

:

I'm on spring.

905

:

Yeah, exactly.

906

:

Yeah.

907

:

I think it's the lack of, it's

just the lack of daylight hours.

908

:

Um, so I, I actually

invested in one of those.

909

:

Sunrise alarm.

910

:

Yes.

911

:

At the start of the year.

912

:

Oh, happy.

913

:

Yes.

914

:

Yeah.

915

:

So funny.

916

:

I really like it.

917

:

I don't think it's made it easy for

me to get out of bed, but it has

918

:

made the waking up process more.

919

:

Okay.

920

:

Less harsh than just being

woken up by my phone alarm.

921

:

Just going.

922

:

Yeah, because the light, I mean

even before the sound, because

923

:

you can set it can't you, to

the light and then the sound.

924

:

Yeah.

925

:

But even before the sound.

926

:

comes on, the light, the gradual

light has woken me up, which just

927

:

feels so much, so much nicer.

928

:

I know.

929

:

For me at the moment, obviously I've

got, um, twins who are nearly four and,

930

:

and they wake me up, so I don't really

have that problem, but it's the thought

931

:

that's there and actually the The, um,

uh, the sunset as well, so if you've got

932

:

on your watch you could do it the other

way so it can go down, so it's quite nice.

933

:

It's all, it's all new and

exciting at the moment.

934

:

Yeah, yeah.

935

:

See what it's like in a couple of months.

936

:

Yeah, we'll see.

937

:

Yeah, that's it.

938

:

And yeah, as I say, it hasn't quite

made me jump out of bed with, you

939

:

know, all the joys of That's, anyway,

we've gotta try something, haven't we?

940

:

Well, that's it.

941

:

Yeah.

942

:

I thought I'd try something.

943

:

Um, and then, yeah, like you said,

I've got a dog, so I, it's, I, I,

944

:

um, get out and walk her in daylight.

945

:

Yeah, I mean, where I

live, it's a small village.

946

:

There are no streetlights.

947

:

So once it gets dark, I'm not

going to be going out across the

948

:

fields in the pitch dark anyway.

949

:

Please don't.

950

:

Please don't.

951

:

No.

952

:

Dangerous.

953

:

Yeah, so it's a case of, yeah,

getting out in the daylight,

954

:

walking, fresh air, nature.

955

:

Perfect.

956

:

I find when I'm out walking, I have,

that's when I have so many ideas.

957

:

Yeah.

958

:

Oh, the creative element, isn't it?

959

:

Yeah.

960

:

Yeah.

961

:

Do you take your phone with you?

962

:

I do.

963

:

Um, I don't really look at it.

964

:

Yeah.

965

:

Um, I might listen to podcasts.

966

:

Yeah.

967

:

So I'll listen to, I've been

listening to the Mel Robbins podcast.

968

:

Oh, she's amazing.

969

:

Recently.

970

:

Um, so that's.

971

:

Pretty good.

972

:

Um, and then if something comes

to me, I'll do a voice note.

973

:

Yes.

974

:

Yeah.

975

:

Yeah.

976

:

Yeah.

977

:

Or my notes page on my phone.

978

:

But yeah, it's interesting because even

though like, you know, I'm very much

979

:

the same, get outdoors, change your

environment, get that fresh air into you.

980

:

Um, Uh, yesterday morning I

went out for a walk with my

981

:

dog and I didn't take my phone.

982

:

I was like, it was on,

it needed to charge.

983

:

I was like, I'm not going to take it.

984

:

And as I was walking around the corner,

um, there was a massive, um, air

985

:

ambulance sort of parked, kind of landed

in a, in a field by where I'm living.

986

:

And I was like, oh, and that's

the only time I went, I wanted

987

:

my phone to take a picture.

988

:

Yeah.

989

:

Yeah.

990

:

Um, but yeah.

991

:

Okay.

992

:

Brilliant.

993

:

Right.

994

:

Lindsay has been really,

really great to talk to you.

995

:

Get to know you a little bit more as well.

996

:

I love that story of this

morning, your haircut.

997

:

Literally, if you don't send it to

me, I'm just going to be Googling it.

998

:

Yeah.

999

:

It's still there.

:

00:49:18,690 --> 00:49:20,670

It's still online.

:

00:49:21,970 --> 00:49:24,104

But that's another thing

with PR, you know, like.

:

00:49:24,525 --> 00:49:26,355

The fact that that's, how old now?

:

00:49:26,385 --> 00:49:30,905

15 years old and it's still there,

you know, so if you generate

:

00:49:31,235 --> 00:49:34,585

coverage for yourself, it lives

on the internet for years.

:

00:49:34,885 --> 00:49:38,995

And what a brilliant story as well

to, to share with people, you know,

:

00:49:38,995 --> 00:49:40,795

you can do things for yourself.

:

00:49:40,825 --> 00:49:44,925

Um, you know, it's just,

and it is, it is timing.

:

00:49:44,925 --> 00:49:48,115

I think it does come down to, I'm

definitely a big believer in timing.

:

00:49:48,885 --> 00:49:50,505

Um, fantastic.

:

00:49:50,515 --> 00:49:50,845

Right.

:

00:49:51,990 --> 00:49:53,700

What is your favourite cake?

:

00:49:53,790 --> 00:49:55,390

This is a question I ask all my guests.

:

00:49:55,630 --> 00:49:56,340

Ooh.

:

00:49:57,235 --> 00:50:00,615

Um, actually, I've just,

I've just made two batches of

:

00:50:00,615 --> 00:50:04,525

cupcakes because it, whether it's

something Oh no, are you a baker?

:

00:50:04,525 --> 00:50:12,334

I, just every now and again, just every

now and again, um I'm so not a baker.

:

00:50:12,335 --> 00:50:13,895

Um, oh, can I pick one of them?

:

00:50:14,045 --> 00:50:15,975

I mean, I just love But

what are the cupcakes?

:

00:50:16,025 --> 00:50:16,455

What are they?

:

00:50:16,455 --> 00:50:16,995

Tell us, mate.

:

00:50:16,995 --> 00:50:21,140

They're just, they're just, um

just like traditional vanilla,

:

00:50:21,510 --> 00:50:26,130

just fairy cakes with water icing,

like from a kid's birthday party.

:

00:50:26,140 --> 00:50:27,890

Oh, living the dream.

:

00:50:28,010 --> 00:50:30,340

Just it's simple or a lemon drizzle.

:

00:50:30,640 --> 00:50:31,250

Oh, there you go.

:

00:50:31,660 --> 00:50:32,670

Okay, right.

:

00:50:33,450 --> 00:50:34,290

Bloody lemon drizzle.

:

00:50:34,290 --> 00:50:35,670

I've got two there, sorry.

:

00:50:35,670 --> 00:50:36,570

Yeah, yeah.

:

00:50:36,910 --> 00:50:37,600

Both amazing.

:

00:50:37,600 --> 00:50:41,240

I'm a bit obsessed with cakes

and I've eaten, not eating

:

00:50:41,240 --> 00:50:42,090

like chocolate and stuff.

:

00:50:42,680 --> 00:50:47,270

I've been terrible in January, I've

been worse, so anyway, I don't care.

:

00:50:47,370 --> 00:50:48,270

You're not the only one.

:

00:50:48,300 --> 00:50:53,860

No, and if anybody, um, does want

to get in touch with you to hear

:

00:50:53,860 --> 00:50:58,480

more about you, your, your amazing,

um, tips you're sharing and your

:

00:50:58,480 --> 00:51:00,110

accelerator, where can we find you?

:

00:51:00,745 --> 00:51:06,025

Yes, so you can find details on

my accelerator on my website,

:

00:51:06,025 --> 00:51:09,085

which is lindsay f grave.com.

:

00:51:09,495 --> 00:51:14,595

Uh, my agency website is announce

pr.com, and then if you follow me on

:

00:51:14,625 --> 00:51:19,020

Instagram at announce pr, then you

will find all the details on there.

:

00:51:19,630 --> 00:51:20,500

Amazing.

:

00:51:20,530 --> 00:51:21,160

Amazing.

:

00:51:21,190 --> 00:51:22,480

Oh, thanks so much.

:

00:51:22,560 --> 00:51:25,110

And thank you very much

for everyone for listening.

:

00:51:25,320 --> 00:51:29,390

As always, if you've got any,

um, questions or would like to

:

00:51:29,410 --> 00:51:33,590

get in touch with, um, myself or

Lindsay, then please do reach out.

:

00:51:33,640 --> 00:51:35,800

We love hearing feedback.

:

00:51:35,820 --> 00:51:41,249

Um, and let us know if you've got

any, uh, meter coverage or anything.

:

00:51:41,250 --> 00:51:41,610

Yeah.

:

00:51:41,780 --> 00:51:42,170

Wonderful.

:

00:51:42,310 --> 00:51:43,370

Thanks so much, Lindsay.

:

00:51:43,730 --> 00:51:44,690

Thank you, Helen.

:

00:51:44,730 --> 00:51:45,230

Thank you.

:

00:51:45,310 --> 00:51:45,650

Bye.

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About the Podcast

Fabulous & Female
Hello and welcome to Fabulous & Female! For women who are running their own businesses and want advice, guidance and great tips that they can take forward for business growth, better balanced life and most importantly to avoid burnout, then this is for you!

Featuring fantastic guest interviews, you will get to hear inspirational stories behind successful female entrepreneurs, plus the real life dramas that happen behind the scenes. Between guest interviews, listen in to hear the host talk about her own business experiences and share tips and knowledge gained over many years of business life, plus the huge changes made from bricks and mortar businesses to coaching.

Each week, these honest, funny and ‘keeping it real’ conversations show the ups and downs in the life of an entrepreneur.

Follow Helen
https://linktr.ee/Helencorsicadmore

About your host

Profile picture for Helen Corsi-Cadmore

Helen Corsi-Cadmore

Helen Corsi-Cadmore:
An award-winning Business, Mindset and Fertility Coach, an NLP Master practitioner, Hypnotherapist and mum to twin girls.
Having built a successful career in property, and then turning her hand to owning a large multi-million-pound retail business, Helen is now a successful coach that helps people achieve their true desires by being a positive disruption!
Huge lover of fresh air, coffee and cake and dogs!

Jane Mack:
A bestselling Author, Visibility Coach, and mum to two boys.
Jane’s first business was a successful holiday letting agency she owned with her husband before selling it to a national company. She moved into business consultancy before realising a passion for coaching.
After going through her own visibility journey she now helps women be visible in their businesses, because she believes no one should feel they have to hide because of fear.