Episode 40

full
Published on:

29th Feb 2024

Is your body confidence holding you back in business, does it matter?

In this Episode we are talking to the lovely Jo Reader.

Jo is a huge advocate of women self accepting their bodies and believes that body confidence has a huge impact on women in business.

You can find Jo at the following places:

Instagram: JO READER | Therapeutic Coach | Bristol (@thebodyempowermentcoach) • Instagram photos and videos

LinkedIn: Jo Reader MBACP (Accred.) | LinkedIn

Website: Jo Reader | Coaching and Counselling

You can keep up to date with the host Helen here:

https://linktr.ee/Helencorsicadmore

Liked this episode? Remember to subscribe and leave a review!

Or if you want to be a guest then contact me at hello@helencorsicadmore.com

Thank you,

Hels x

Transcript
Speaker:

Hello and welcome to another

episode of Fabulous and Female,

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where today I am super excited to

be talking to the lovely Jo Reeder.

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Jo is, um, not far from me, just over

the bridge in North Bristol, um, where

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she lives with her beautiful So excited

because I've actually seen, seen her.

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Super spirited, seven year

old, gorgeous, bouncy dog.

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Oh, just love dogs.

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So this is like even lush, even more

lush to be able to talk about dogs.

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The seven year old is the child.

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Seven year old's the child.

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Yeah.

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Yes.

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Yes.

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Well, okay.

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We can talk about children.

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Talk about children.

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Talk about dogs.

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But the beauty.

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Yes.

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Two very boaksy puppies.

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She's only two!

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Yeah.

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Oh wow.

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Okay.

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Looks older.

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But loves to.

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Anyway.

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Let's move on.

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It's a seven year old gorgeous child.

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Okay.

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So, Jo loves her job.

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Loves being self employed.

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Um, and you initially graduated, which I

didn't know this until I read your bio,

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um, with a degree in music, qualifying

as a music teacher a year later.

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Um, teaching in a secondary school

and then a Young Offenders Institute

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eventually led her to work for

the local authority supporting

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families through difficult times.

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She is now a accredited psychotherapist

turned therapeutic coach, having retrained

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when you were 34, which I'm going to come

on to that because that's Interesting.

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Um, you spent two decades confronting

weight stigma, champion, championing,

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hate that word, body liberation,

writing a master's thesis on weight

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stigma in therapy, and publishing an

article on fat oppression in the leading

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specialist magazine for counsellors

and psychotherapists in the UK.

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You are also hugely passionate about

fostering women's freedom and self

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acceptance of their bodies, freeing

women of generational trauma of

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female body shame, and it's an honor

and privilege to be part of this.

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Welcome, lovely Jo.

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Thank you, lovely introduction.

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So that is a very kind of overview,

structure, a little bit of bio about you.

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What I'd love to know is a little

bit more about you and a bit

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more about you personally, if

you're willing to share, please.

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Yeah, for sure.

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Shall we start with the personal stuff?

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Yeah, let's do that.

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Let's do that.

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It's much more fun, isn't it, really?

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Oh, yes.

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There's something about me.

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Um, so yeah, I've got, as we've

established, got a dog and a child.

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Um, Uh, they are both very bouncy.

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Equally as, uh, challenging,

it's not the right word, but

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opportunist, should we say that?

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Yeah, spirited is the polite, yeah.

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Um, but yes, I love dogs, I love

dogs, and it's, uh, yeah, we

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share that passion, don't we?

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We do, we do.

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What is it about dogs that you love?

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Good question.

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Um, I think it's their loyalty.

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Yeah.

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Yeah.

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Um, their unconditional love,

like they just, I had a cat before

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and cats are like, whatever.

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Not for me.

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Not for me.

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Yeah.

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I fell in love with it.

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Wasn't my choice to have a cat,

but I fell in love with her.

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But, um, dogs are just like,

you know, every time I walk

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into a room, the tail wags.

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Yeah.

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I'm excited to see you.

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Yeah.

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Like that's being pleased

to be seen every whatever.

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Yeah.

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Whatever.

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Yeah, love that.

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Okay.

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So yeah, a little bit more.

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What else do we want to know about Jo?

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What do you want to know about me?

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I love getting to the sea.

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I need to see the sea.

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That is where I just feel, um, just

at peace with the world, really.

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It's a bit indescribable, but it's,

it's a connection with nature.

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It is, yeah.

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A dog walk on the sea.

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Um, on the beach by the sea.

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Yeah, I love that.

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Um, you know, I, I knew you'd ask me

some personal things and I, well, the

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things I jotted down were dogs, crisps.

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Yes, crisps.

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Okay.

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Flavor.

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Salt and vinegar.

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Yeah.

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Yeah.

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I think we've had this

conversation before.

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I'm sure we have.

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Yeah.

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It's, it's the only flavor, right?

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Yeah.

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Sorry for all the other people.

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They don't like salt

vinegar, but I'm love it.

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There are other, well there

are, it's like, you know, there

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are other brands out there.

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Salt vinegar are the best.

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Okay.

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Uh, yeah.

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What else?

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I put log fires.

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I love log fires.

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I've got a log fire.

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Mm.

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I love a, I love it.

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I mean, I, I love the summer,

but when the winter comes, I'm.

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Get some lights and

candles and light the fire.

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Yeah, absolutely.

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I love the um, the definite

weathers though, you know, when

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it's like, when it's really summer

lush and when it's really winter.

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Brilliant.

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When it's this in between,

you're like, what's going on?

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Is it going to snow?

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Is it going to rain?

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Is it just like, oh, come on, just let me

put a log fire on and just be all coochie.

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Yeah, there is something about that

definitely, which is why I quite

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like winter, because I'm like, I

know when I have that in the desert.

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It's very cold today, isn't it?

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It's like, it is.

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I can light a fire tonight.

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Great.

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Yeah.

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Yeah.

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You could put one on now if you wanted.

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I could.

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I could.

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Couldn't you?

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I do sometimes, like, it feels

very, uh It's very naughty in the

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middle of the day to put a fire on.

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Okay, right.

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Thank you, Jo.

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So with crisps, uh, dogs, log fires.

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Amazing.

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I think the audience know a

little bit more about, um,

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three things that you love.

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All very similar to me, actually.

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That's why we like each other.

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Okay.

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So I would love to know,

you retrained at 34.

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Um, what made you think about

retraining to what you do?

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Well, I was working for the local

authority, um, working in schools and

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working with families, um, around,

um, kids who weren't going to school.

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So going to families and trying to

work out what the problems were.

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And I realized that I really needed

kind of good listening skills in

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order to build that relationship and

really You know, let people trust you

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and then try and find a way forward.

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I went on a few kind of day

training courses and I was

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like, Oh my God, I love this.

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I love this.

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And I factored around for about 10

years not doing it because I was

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like, I don't know what course to do.

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I don't know when's the right time to

retrain and the money and everything.

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And then, yeah, I just like one

summer, someone just, you know,

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someone just asked me a question like,

well, how long are you going to wait?

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And I was like, right, no, you're right.

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Great question.

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I know.

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Yeah.

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What are you waiting for?

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Yeah, exactly.

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It was someone I didn't know.

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It was like a party, you know,

just, just small, but they got

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a really good coaching question.

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Yeah.

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Yeah.

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That's a good point.

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And the next day I went back and looked

on the, on the internet, it looks up,

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um, University of Bristol courses and

they just reopened their bookings.

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They haven't quite got

enough numbers for the year.

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January instead of September.

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This was August or something.

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And I was like, Fantastic.

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Fantastic.

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And what did that entail then when you

went to retrain with it, like a number

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of years, three years, three years.

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Yeah.

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Um, yeah, you can just do it in like

two years as a post grad diploma.

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Inverted it three years.

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Yeah.

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Yeah.

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Part time whilst working.

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Wow.

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And then, then you have to have placement.

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You have to see clients to get that.

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Yeah.

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Yeah.

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So how did you, how

did you deal with that?

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I guess that's the right word, isn't it?

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When you were working full time, did

you, you didn't have your daughter?

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No, I wasn't, I wasn't a mum then.

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So that's a great.

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Yeah.

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Okay.

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Yeah.

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But still, you still have a long

days, like five days working four,

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went to college a day on a Friday.

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Yeah.

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And my clients in evenings.

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It was a bit crazy.

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Yeah.

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And how did you feel when you'd Rechained

and you've done all that for like

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three years, you know, bloody hardware.

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It's amazing.

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Amazing.

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Yeah.

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Okay.

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I mean, I loved it.

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I loved it.

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It was absolutely my, you

know, born to do vocation.

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So I loved the training and, um,

not much of the essay writing,

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but anyway, um, not for me.

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I did just love the learning and felt

very proud of myself really redoing,

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you know, doing that in my head.

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And, um, uh, and then, and then I, so

part way through, I sort of qualified

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in the diploma part and, and then I,

so I set up to be self employed after

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that whilst I was doing the Masters.

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Yeah.

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Um, that felt a real sense of achievement.

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In fact, interestingly, one of the

reasons I wanted to go into counselling,

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aside from loving it, was so I could

be self employed and get a dog.

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Yeah, a really big driver, so you

could have the freedom to have a dog.

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And do you know what though, that's

a, that Jo, is a really, really

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good reason, because everybody

needs a dog in their life.

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I'm telling you now, I love that.

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Love it.

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Okay.

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But that was a long time ago now, because

I then met a man who had a cat, so weird.

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Yeah, I've never had cats.

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Neither have I.

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No, I've never had cats.

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Never in my life.

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Um, but anyway.

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Okay.

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But that's why I now have a dog.

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That's why you now have a dog, yeah.

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And that's why they're very

loyal and they wag their tail.

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Okay.

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So, interesting though.

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So, if somebody is thinking

that You know what you were, you

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know, you, when's the right time?

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What are you actually waiting for?

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What would you say to somebody now

if they're thinking, oh, you know,

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I'd love to be able to do that.

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What, what would you, what

advice would you give them, Jim?

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Oh, a few things went through my mind then

was obviously I'd advocate for anybody.

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If you've got an absolute

passion and you know what you

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need to do, don't, don't wait.

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Yeah.

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I mean, you know, there's got

to be a few practicalities in

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place, but yeah, of course.

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Um.

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I am just so glad I, I did that and

committed to and it was a difficult

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time in terms of juggling everything,

but, um, the thing is, if you just keep

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waiting, you'll probably end up doing it

one day and then you've just wasted, you

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know, all that time when you could have.

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And it's always.

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It's like anything, isn't it?

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The anticipation of something is always

worse than actually once you're in it.

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Yeah, it was intense, but absolutely.

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Yeah.

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And I, and I think the other thing

that went through my mind is like

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in a sort of coachy councilary sort

of way, you know, you have to be

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sure it's what you want to do to.

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You know, because that's what I

was, you know, like, is counseling

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going to be the right thing?

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Should I be doing psychology

or should it be music therapy?

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Because I'm just stalling, not making a

decision, because it is a big decision

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and a big What if it's the wrong one?

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What if it's the right one, isn't it?

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That's why I saying, yeah.

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What if it's the right?

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I think that was my procrastination.

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It's like, I dunno what the right one is.

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Mm.

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But yet, you know, it's the child.

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And that's the thing.

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Right.

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I always think that.

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Do we ever really know until we, until

we do something And now you, like

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you, you're so passionate about it.

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What made you take another step back here?

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What made you, um, leave

the music teaching?

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Well, this could get a bit juicy.

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Okay.

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Share as much or as little

as you can or want to please.

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All I'll say, as any teachers listening,

you know, that is a very hard job.

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And there was this sort of defining

point when I was 24, working every

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Sunday, I had to, that I thought, I'm

not, I'm not going out and living life.

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Yeah, yeah.

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I just thought, do you know what?

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No, because I love working with teenagers.

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I've worked with teenagers all my career.

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I love teenagers.

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And I like working with schools,

but actually being in a school.

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Yeah.

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I mean, I think it's just

quite an abusive career.

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The job is never done.

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And you're scrutinized in ways not in

the same, you know, so many demands.

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It's a huge job.

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Yeah, it is.

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The amounts of.

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This is a bit of a soapbox of mine,

but as a parent, you know, the only

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place really children go, have to go,

predominantly most children go to school.

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So that's the only institution,

the only professionals ever really

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see children on a regular basis.

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And the only people that see parents, um.

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So true, it never looks really that way.

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Well, yeah, they are real hubs of like

everything that goes on in a child's life.

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And yet, you know, teachers are

only trained to teach, I mean I

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say only, it's a phenomenal job.

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Yes, oh fantastic, yeah.

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so much, but you know, there needs

to be bigger hubs than um, just

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educationalists can deal with so.

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Yeah, absolutely, so much, yeah.

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And there's so much these days, and I

haven't brought you on to talk about, um.

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Teaching, but there's so much these

days that they, they can't do.

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There's so many restrictions, and you

think, Oh, I'd love to help these a

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bit more or do something, but there's

so many boundaries, isn't there?

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And red tape that they just can't do it.

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So I think, I guess for

you It's an impossible job.

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And um What do you mean frustrating?

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I did it for two years.

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Mmm.

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I just thought, you know, sod this.

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Yeah.

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Yeah.

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I love this.

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I love music, love kids.

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So that's why I went to go and work in a

Young Offenders Institute as a teacher.

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It was very different because

we weren't having to follow the

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curriculum, there wasn't the red tape.

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Amazing what they could achieve.

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Yeah.

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Yeah.

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Um, that was a challenge.

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Yeah.

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I can imagine.

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Yeah.

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I've actually interviewed quite a few

teachers who have, who have, um, left.

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Yeah.

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And either retrained or just.

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Yeah, followed a passion and, um, or

fallen into something more accidentally.

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Um, and I think there's a lot to be

said about how amazing teachers are.

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I've also got a lot of friends who

are teachers and also a massive

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credit, I think, to those that

go, you know what, I'm, I'm done.

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I'm going to walk away.

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I'm just, I'm just done with it, you know.

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I know because it is really vocational.

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People don't go into

teaching just for a laugh.

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No.

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You know, because they really believe

in, in teaching the next generation.

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Yeah.

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It's very hard to walk away from that.

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Yeah.

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You know.

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It is.

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Yeah.

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I, well, I'm saying it

is, I can imagine it is.

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Um, you spend a lot of time

training to do that career.

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Um, so that's what I mean.

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It's, it's very, I give

a lot of credit and.

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You know, kind of well done to

be able to step away from that

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and go into something else.

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Um, which is where I want

to come on to, I guess.

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So.

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Jo and I have only kind of connected

fairly recently, haven't we, um,

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through a mutual sort of connection.

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And Jo asked a question in a

container that I sort of facilitate.

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And it, we were just talking

about it before we came live.

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I don't think about it all day, every day.

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I don't.

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But it's, it's something

that really stuck.

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Yeah, it's really stayed with me.

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Um, and it was around, I can't remember

the exact question now, but it was around.

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Um, body and do you think it,

how you feel about your body

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holds you back in business?

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And Jo, explain how I kind of reacted when

you thought I couldn't really remember it

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because I just said, you know, I got this

question how, I can't quite remember the

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wording either now, how, um, you know,

if you have body insecurities or how much

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does your body hold you back in business?

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You were like, Oh yeah.

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Wait a minute.

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Yeah.

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That's an interesting question.

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Like, it really stopped

you in your tracks.

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Yeah.

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And there's not a lot of things that

really stopped me in my tracks, but it

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got me thinking to how many people this

affects from, A, maybe, um, speaking

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up, um, staff in a business, uh, I don't

know, speaking on stage, just even being

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them as a human because of maybe society.

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Yeah.

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Yeah, absolutely.

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So, let's just delve into that a bit more.

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So, I know you said it, just

written down what you're buying.

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You said it's an honor and privilege

to be in this sort of place.

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Why is it so important to you?

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Yeah, great question.

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I mean, it is absolutely, you know,

if, if the other stuff hadn't been my

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life's work, this, you know, this is it.

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Yeah, I just want as many women

particularly as possible to know that

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they don't have to feel such shame

around their bodies because of my own

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experiences and what I've been being

through the journey I've been through.

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I know what it's like to come out the

other side and it feels like you've

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opened this door into a world you're

like, wait, this world existed and I

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didn't, you know, yeah, so freeing.

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To not worry so much.

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I mean, it still exists, but not really

about what other people think of my

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body or what I really think about.

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I don't look in the mirror and feel

any kind of shame or hatred or it just.

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non existent.

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I mean, it was there,

um, it's not anymore.

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And the, oh my god, there's so much

more space in my brain for other things.

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Yeah.

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Oh, I love that.

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:

You've released stuff so

you can do other things.

435

:

Much more important.

436

:

Live your life, yeah.

437

:

And I just feel very passionately about

how How women are very oppressed by this,

438

:

uh, idea that we need to worry about

what our body looks like, um, constantly.

439

:

And I mean, I don't say that lightly.

440

:

I think most people, I don't encounter

many people who don't have insecurities.

441

:

There are people, but I would say

the vast majority of women have some

442

:

kind of body hang up and they don't

brush it off as some kind of, well,

443

:

you know, it sits there as a concern.

444

:

Yeah.

445

:

And it's often deep rooted, isn't it?

446

:

Yeah.

447

:

That well, experiences that I know

it's, it's, it's not something that's

448

:

just come like, you know, in the

last like six months, it's often

449

:

something that's come from childhood,

you know, all of these things, you

450

:

know, all of our values, beliefs, our

thoughts always come from childhood.

451

:

And I, and I always say this,

I'm not blaming parents or,

452

:

you know, things around us.

453

:

But actually we take a lot

from those places, um, that's

454

:

how we learn to be human.

455

:

Yeah.

456

:

We are trained and programmed, women,

girls, to not like their bodies.

457

:

And again, that's a big

statement, isn't it?

458

:

It is, yeah.

459

:

But actually, when you think

about what goes on, and this

460

:

isn't about parent blaming, it's

certainly not about mother blaming.

461

:

No.

462

:

Our mothers were brought up in, you know,

in a culture that was even more, you know,

463

:

you think I often say this to clients,

you don't have to go back very far.

464

:

Um, so my grandmother, you know, was

pulled out of school at 14 because her

465

:

mother had died to look after the home.

466

:

And that was the end of that.

467

:

Yeah.

468

:

That's, I mean, that's not very far away.

469

:

That's, no.

470

:

And that was very, very common.

471

:

I know.

472

:

And so those women brought up our mothers.

473

:

Right.

474

:

Yeah.

475

:

That's my dad's mum.

476

:

But, um, so they have been,

you know, and that is post war,

477

:

inter pentagonal, but yeah.

478

:

And the, the kind of things, the pressure

on women's bodies and women's place in the

479

:

world would be brought up by women who,

who didn't have that place in the world.

480

:

No.

481

:

So when you think about bodies, the focus

on bodies, 50s, 60s, 70s, 80s, all about

482

:

being as small as possible, losing weight.

483

:

Most, most mothers went

to some sort of diet club.

484

:

Yeah.

485

:

Oh God.

486

:

So even if nothing was said to you as a

child, You see your mum weighing herself,

487

:

being upset at gaining weight, being

happy at losing weight, and it's set.

488

:

Yeah, and you take on all those emotions,

you see all of those things, you hear

489

:

all the things they're saying, and that's

what goes into our brains, right, and

490

:

that's what we remember, and that's

what we feel like we should believe.

491

:

It goes unquestioned.

492

:

It does, yeah, it really does.

493

:

And I know that they're I've got

some friends who are now, um, in

494

:

the, uh, physical education space.

495

:

Okay.

496

:

That's what they do, but they are still

very much about, um, educating their

497

:

children, their families on, I am doing

this for me, not for anybody else.

498

:

Would you say that's, important

that you do things for you?

499

:

Definitely, definitely.

500

:

I think that helps create a boundary

around it, but it still sends a message.

501

:

I mean, it's what they're, when you're

saying physical education, obviously

502

:

movement and exercise and stuff.

503

:

Yes.

504

:

It's good for all bodies.

505

:

Yeah.

506

:

You know, there's, there's tons

of evidence that, that says that's

507

:

the best thing for our health.

508

:

I think when we're talking about dieting

and weight loss and weight gain and things

509

:

like that, I think if you're doing it and

you're saying, I'm just doing it for me,

510

:

it's very hard, particularly for girls, to

not go, well, then I should be doing it.

511

:

Yeah.

512

:

Okay.

513

:

Yeah.

514

:

I see what you're saying there.

515

:

They're still educating them that this is

what they believe is the right thing to

516

:

do, whereas not giving them the choice.

517

:

Well, I mean, I think, you know,

you can say with words, can't you,

518

:

uh, you don't have to do this.

519

:

Yeah.

520

:

But I mean, to use a very sort of

strong example of if people, I mean,

521

:

a lot of my work is predominantly

around kind of weight stigma,

522

:

fat phobia and things like that.

523

:

The fear of being fat, even though

I just body image as a, as a general

524

:

thing, that is my kind of specialty.

525

:

If you are.

526

:

Uh, a mother who is constantly trying

to lose weight and losing weight

527

:

and being happy around weight loss.

528

:

If your child is, is big fat in

any way, or not very slim, how

529

:

can they see their body as valid?

530

:

If, if their role model is

saying, I am happier and more

531

:

positive when my body's smaller.

532

:

Yeah, yeah, completely get that.

533

:

how it isn't, you're saying

maybe my body isn't as valid.

534

:

I just don't know how you get

that message across any other way.

535

:

Yeah, that's so true.

536

:

So how would you, is there a way that you,

537

:

no, let's rephrase that.

538

:

So if somebody came to you and

said, Jo, right, I am not confident

539

:

in, I don't know, going for a

promotion or going to stand up on

540

:

stage and speak because I feel fat.

541

:

I, you know, I personally

do not like that word, fat.

542

:

I just don't.

543

:

It just doesn't sit right with me.

544

:

But actually, you know, to the

person, but how, how would you sort

545

:

of have those conversations around

that with those people that have

546

:

got the fear because of their body?

547

:

I would love to go back in a minute to

talk about why I don't like the word fun.

548

:

Okay.

549

:

Yeah.

550

:

Let's do.

551

:

Um, okay.

552

:

How would I, well, I spent, when

I do my work, I spend a lot of

553

:

time understanding people's story.

554

:

So, um, I would ask them to, to

tell me more, but what I would

555

:

be trying to establish with

someone is what their beliefs are.

556

:

Being fat.

557

:

Yeah.

558

:

It depends whether they feel

fat or are fat, of course.

559

:

Okay.

560

:

Are they different?

561

:

Well, I mean, some people carry a lot

of weight and they're fat and some

562

:

people don't carry a lot of weight,

but they feel overweight or they feel

563

:

bloated, not slim enough, let's say.

564

:

And, and this idea about feeling fat is,

um, I mean, it's not an emotion, is it?

565

:

And yet.

566

:

It's kind of what people are saying.

567

:

They feel a bit, maybe that's

it's stand in for that.

568

:

So, of course, if someone was saying,

I feel fat, I would be trying to

569

:

unpick what do you mean by that?

570

:

Um, I guess there's a very common

perception that fatter bodies aren't,

571

:

uh, accepted so much in our society.

572

:

So if you are.

573

:

Going for an interview or going to

be on stage, there is probably a

574

:

worry that you're going to be judged

in a bigger body, um, than in a,

575

:

uh, a sort of media ideal society.

576

:

body.

577

:

I mean, interestingly, you

know, where is this magic sites?

578

:

Because, you know, you only need to

look at a magazine or social media.

579

:

If you go too thin, massive criticism.

580

:

Exactly.

581

:

Yeah.

582

:

Yeah.

583

:

Women's bodies aren't actually

allowed to just be that.

584

:

So yes, I would be exploring

with somebody where they've

585

:

got these messages from around.

586

:

And I'm not, I'm not stupid.

587

:

I live in the same society, but yeah.

588

:

Messages from around.

589

:

Fat not being accepted.

590

:

And, and spend a lot of time, you know,

unpacking those beliefs and trying

591

:

to decide how much people sign up.

592

:

Yeah.

593

:

Beneath the surface.

594

:

It's really interesting.

595

:

People kind of go, well, I don't

really think I think all fat

596

:

people, you know, are unacceptable.

597

:

I mean, especially when they're

sitting in the room with me

598

:

and we do talk about that.

599

:

I am a fat.

600

:

Let's talk about what you

think about fat people.

601

:

Then actually we have a lot of very

fixed beliefs underneath the surface.

602

:

Most people don't actually think fat

people are useless or thin or actually.

603

:

So yes, they did.

604

:

They're not bloody nice people.

605

:

That's what I think.

606

:

Anyway, it's a, it's very

sweeping generalization.

607

:

So when you drill down, people don't

really believe that, but there are

608

:

lots of messages we get in society

around, uh, around fat people.

609

:

And, you know, I've got some really

interesting, um, kind of quotes around,

610

:

I use in, in some of my work about, you

know, fat is the, is the most feared

611

:

thing to be for young girls growing up.

612

:

They would prefer to be many, many things.

613

:

Really?

614

:

Yeah.

615

:

Do you want me to tell you

about some of these awful?

616

:

Yeah.

617

:

No, I would.

618

:

Yeah.

619

:

Take the time to find them because.

620

:

That's really interesting.

621

:

I've got, um, you know, I've

got, uh, twin daughters who are

622

:

going to be turning four soon.

623

:

And I, you know, I want them just to be.

624

:

So all this education, I, I just soak it

up now because I take in as much as I can.

625

:

Yeah, but the thing is, you

know, it doesn't matter.

626

:

Obviously in my household there

is, you know, no fat shaming.

627

:

It's not, and my child went to school,

there's, you know, hears lots of

628

:

different views and comes back and

goes, Are you sure about this, Mummy?

629

:

Yeah.

630

:

So however much you do at home, you

know, you're still exposed to it.

631

:

Exactly.

632

:

Yeah.

633

:

These are quite, these are quite shocking.

634

:

I'm going to read them out to you.

635

:

This is a survey of American college

students and it found that they would

636

:

prefer to marry an embezzler, drug user

or shoplifter than someone who is fat.

637

:

Wow.

638

:

Another study between females aged between

18 and 25 found over half would prefer

639

:

to be run over by a truck than be fat.

640

:

And two thirds would choose to

be mean or stupid than the fat.

641

:

Wow.

642

:

This is the, this is

the most shocking one.

643

:

Um, this was just involving a hundred

women, but one in six said they

644

:

would prefer to be blind and obese.

645

:

Um, and others would prefer

alcoholism or catching herpes

646

:

to being massively overweight.

647

:

Wow.

648

:

Okay.

649

:

They're quite strong

statements, aren't they?

650

:

Yeah, they are.

651

:

That's true.

652

:

But their thoughts.

653

:

And they're valid.

654

:

They're valid feelings for

somebody, not saying they're right.

655

:

No, no, no, but it tells you how,

how strongly people feel about it and

656

:

how scared people are of being fat.

657

:

And the reason I sort of mentioned those

is that, you know, they're in our society.

658

:

So even though personally, when we

actually think about it, we think, well,

659

:

I, I'm not prejudiced about people who

are fatter, but in our society, we tend

660

:

to assume that people are unhealthy.

661

:

I mean, that's a really strong one.

662

:

Yeah.

663

:

unattractive, that's also high up on the

list, but also unintelligent, unfit, lazy,

664

:

you know, out of control, no willpower.

665

:

So these are very common,

very common narratives.

666

:

So who wants to be thought of like that?

667

:

Yeah.

668

:

Yeah.

669

:

I mean, when you're fat, you get heckled

in the street, people will like, people

670

:

will just drive up in their car and go.

671

:

Yeah, like that, get some exercise,

you know, the assumptions it is, it's,

672

:

and it's so, it's rubbish basically.

673

:

And that's the way I'm looking at

it because, you know, we're not,

674

:

I just, I just said this phrase on

another, on another recording actually.

675

:

And it's, we're not, I'm not

responsible for other people's thoughts

676

:

or opinions, but for some people.

677

:

That's really hard.

678

:

And they can't just

accept that's the norm.

679

:

No.

680

:

And to get up on stage.

681

:

Yeah.

682

:

Go on social media and think

somebody might say something.

683

:

Because they do.

684

:

Yeah.

685

:

People do.

686

:

And my work is around really, it's about

that self, self worth and trying to find

687

:

that kind of way of accepting yourself,

even though society might not, but

688

:

also how do you tolerate a society that

might judge you and have comments about,

689

:

especially women, you know, brilliant

women and all they, I mean, you only

690

:

need to look at our prime ministers.

691

:

You know, they, they, if we're

female prime minister, let's

692

:

talk about what they're wearing.

693

:

Yeah.

694

:

Does it, does it actually

matter what they're wearing?

695

:

No, I know.

696

:

That's a great example, actually.

697

:

And there's always those, um, I

can't, I haven't read a magazine for

698

:

years, but you know, it was always

like, I see a celebrity on a beach

699

:

and like, Oh, look, look at her.

700

:

Look, I don't know what there

was one actually recent.

701

:

Oh, I say recently in the last six months.

702

:

And it was, um, Model

Kate, Kate Moss, Kate Moss.

703

:

And she was like, you know, Kate

Moss has always been portrayed

704

:

as being very thin as a model.

705

:

But she, you know, she, she just

looked like Kate Moss to me.

706

:

And it was like, Oh, she's put on weight.

707

:

She's getting, I'm going to use the

word fat, but you know, and I was just

708

:

like, okay, but that's still happening.

709

:

Why do we think that that's

acceptable for people?

710

:

Why is it important?

711

:

Exactly.

712

:

And do you know what?

713

:

That's actually a really good question.

714

:

Why is it important?

715

:

So what would you say to somebody?

716

:

I know you're like, you know, you're

a massive advocate for reducing the

717

:

amount of body shaming that goes

on whichever way you look at it.

718

:

What would you say to those people?

719

:

What do you say to those

people that still use?

720

:

Those pictures, those phrases,

don't waste my energy.

721

:

Yeah, I don't know what so that's

actually a really good, that's

722

:

a good way of looking at it.

723

:

You know, you can't convert

or preach to people, listen.

724

:

I mean I don't mind having

a debate with somebody.

725

:

I can imagine you would love that.

726

:

I love it, but I also just think

don't, you know, it's all like don't

727

:

read the comments, just don't engage.

728

:

Um, because just some people don't

want to know, you know, my clients

729

:

are people who are like, I feel like

there's another way to see this,

730

:

you know, they're up for it already.

731

:

Um, but I think, you know, as a

fundamentally, it's a massive distraction

732

:

in our society to keep directing women

to worry about these things so that we

733

:

don't take over the world or something.

734

:

I really do think there's a very, um.

735

:

It is a very sexist and misogynistic.

736

:

At the end of the day, it's a way

to really control, uh, control them.

737

:

Is that, yeah, it's a

strong word, isn't it?

738

:

And it's, I think what I feel

passionately about is like, and this

739

:

is what my clients say is like, the

freedom is, I've always felt, you

740

:

know, it's like this glass ceiling.

741

:

I can't quite get any further because

you can, you know, yeah, you've got

742

:

to work, work a bit harder and break

through some of these barriers, but.

743

:

Don't let the patriarchy say that you're

not allowed and you can't, you know, it's

744

:

a whole idea about, I can't wear this

kind of top, I can't wear sleeveless tops.

745

:

Somebody might stare or whatever.

746

:

I mean, you have to deal with

that, but you can, you can.

747

:

That is a classic one, actually.

748

:

And family members have said to me.

749

:

Can't exactly come at that because of

my bingo wings, or you know, all these

750

:

names we give to parts of our body.

751

:

And I mean, you can, you can, you

can do whatever you bloody want.

752

:

It's how then you deal with

any sort of comments or

753

:

repercussions that come from it.

754

:

I'm not saying that it's easy.

755

:

I'm not saying that.

756

:

I'm still not quite there with the bikini.

757

:

I don't know.

758

:

I just, uh, it's just

a step too far for me.

759

:

Many people do.

760

:

Isn't it fabulous?

761

:

Yeah.

762

:

For me, it's a step too far.

763

:

But I can, and I will not.

764

:

It's, it's a choice I'm making, you know.

765

:

Because it just feels, and I think this is

it, this is it, what I do with my clients

766

:

is sort of say, make it your choice.

767

:

You know, I just think I can't

be doing with the staring.

768

:

And you can put a swimsuit on and just

enjoy it because I like getting in the,

769

:

you know, getting in the sea and stuff.

770

:

Um, so it's a personal choice rather

than I can't wear a bikini, you

771

:

know, I can and I will if I want to.

772

:

Yeah, absolutely.

773

:

Or maybe you just can't yet.

774

:

And you, you know, it's not

quite there yet, but you will be.

775

:

I think the one that can't is, you

know, yeah, maybe it's a personal

776

:

thing, but people are normally saying

it like, you're not allowed, if you've

777

:

got wings, you shouldn't show them.

778

:

Yeah.

779

:

Yeah.

780

:

Who says?

781

:

Arms come up so much.

782

:

I find it so interesting.

783

:

Arms, do they?

784

:

It's obvious stuff.

785

:

Yeah, bums and thighs

and things, but arms.

786

:

But I think it's a really natural

evolution of all grannies.

787

:

All grannies have really, it's

like, I'm not saying it's normal.

788

:

I think it's normal.

789

:

Yeah, it is.

790

:

It's like, it's like cellulite.

791

:

It's really normal.

792

:

I read recently, they think I think

it was Vogue who invented cellulite.

793

:

I think it was Vogue.

794

:

Um, I should check, double check.

795

:

Yeah, let's check that.

796

:

I will do.

797

:

Sorry Vogue, if it's not Vogue, but

if it is, then sort yourself out.

798

:

But it was in the like, you

know, 60s or so, I don't know.

799

:

I always pull these things

right from top of my head.

800

:

But you know, these things have

been invented to I mean, like,

801

:

like the BMI is an invention.

802

:

It's not a medical measure.

803

:

It is an invention.

804

:

It was an astronomer who was interested in

drawing up tables of population, you know,

805

:

it was never meant to be a health, and it

isn't, you know, it's just another thing.

806

:

It's just, it's been made up.

807

:

I did not know that because I, and

I'm kind of going like this because.

808

:

Uh, when we were trying for, um,

to start a family, you know, we

809

:

were going through IVF and you

have to have your BMI measured.

810

:

And if it's out of the parameters.

811

:

You don't get, you don't get a chance.

812

:

And I can see it from some points of

view, from a health point of view,

813

:

from a, this is my opinion, right?

814

:

From a weight point of view, when you're

trying to really, if, if there is some

815

:

loss that needs to be done to potentially

aid, then I think there's nothing wrong

816

:

with that, but I did not, I did not know

that BMI was, no, if it does aid, but

817

:

actually there's absolutely no evidence.

818

:

There's no scientific data.

819

:

Says it does.

820

:

Yeah.

821

:

And this is where I am very much,

if somebody that is in a profession

822

:

that I really know nothing about, I'm

not very interested, a doctor says

823

:

to me, this is what you need to do.

824

:

I'll go, okay.

825

:

No, it's just a way of filtering out.

826

:

Yeah, see everybody in it's, yeah, I

mean there whole interesting, it's not

827

:

time for us to go into it today, but

medical gas lighting around, you know,

828

:

the BMI ultimately was adopted in America

where healthcare is paid for and so it's

829

:

a way of making more money, insurance

premiums, getting more money from people.

830

:

Okay, it's fundamentally racist, it's

important to say, because, because

831

:

generally in America, the, the, the

black people that were part of, you know,

832

:

those, the medical, medical healthcare,

way more in general terms, black people,

833

:

white people are such a general term.

834

:

Yeah.

835

:

It meant that, that.

836

:

Black people could be charged more.

837

:

It's just, it's a way of separating

out white and black people.

838

:

Wow.

839

:

You don't need to look very far

on the internet to look at the

840

:

racist, uh, Yeah, of the BMI.

841

:

Yeah, BMI and just, yeah, fat.

842

:

Very, very, very interesting.

843

:

Very interesting.

844

:

Yeah.

845

:

Um, Jo, does being the size that

you are, you've said, I'm not

846

:

saying this, this is your words,

you said a moment ago, you're fat.

847

:

Like I said, I don't, I don't like that

word and you can ask me why in a minute.

848

:

Um, do you think it does

hold you back in business?

849

:

Not, not anymore.

850

:

Not anymore.

851

:

Yeah.

852

:

I mean, because I'm self employed.

853

:

I mean, I think at work

when I was, um, employed.

854

:

Yeah, maybe.

855

:

I don't think people see

fat women as successful.

856

:

No.

857

:

Yeah.

858

:

That women are successful.

859

:

But it's not because they're not.

860

:

It's not because they're not.

861

:

It's funny though, isn't it?

862

:

Instantly my head then went to right,

who do I think is successful women?

863

:

And I was, I was looking in

my brain for bigger people.

864

:

Yeah.

865

:

It wasn't the first ones

that came into my mind.

866

:

No, because we do stigmatize and

assumptions that because we've got

867

:

this rhetoric in society that it's not

healthy and that it's controllable,

868

:

then if, if people are not slimmer,

they must be somehow not capable of, you

869

:

know, or being too lazy to, you know,

so that's the assumption, isn't it?

870

:

Um, So does it hold me back?

871

:

I think not.

872

:

And obviously, you know, made a

career out of being proud of it

873

:

and, um, training people on it.

874

:

So, so no, but I, the judgments

are there and I have had clients

875

:

in the past who don't come to

work with me around body stuff.

876

:

Cause I do other things, um, who will

make quite derogatory comments sometimes.

877

:

So.

878

:

Yeah, it's hard to know, isn't it?

879

:

Interesting, yeah, it really is.

880

:

Um, so the word fat, for

me, um, It's hard to say.

881

:

Yeah, it's not, it's not, it's not

actually, So, I'm six foot tall,

882

:

right, and I've always been, always

been called skinny, my whole life.

883

:

So for me, it's, it's actually

probably the opposite.

884

:

Always being called skinny.

885

:

And actually, I'm like,

well, This is just my body.

886

:

This is my body.

887

:

I'm not fat.

888

:

I'm not skinny.

889

:

I'm just my body.

890

:

Some days I'm bigger than, than

I was a month ago, because that's

891

:

the choice that I've made to not do

exercise or not eat particularly well.

892

:

So what?

893

:

Or actually, it might not necessarily

be connected to that, you know?

894

:

Yeah.

895

:

Oh yeah, I'm sure there is.

896

:

But it's for me, it's like, um, You know

that there's a, there's a correlation.

897

:

Yeah, absolutely.

898

:

But there's other things that may

or have stopped me doing things

899

:

in my business, not because of

weight or anything like that.

900

:

So it's, yeah, it's, it's been a

really interesting conversation.

901

:

I appreciate we're not going to have

much time left, but, um, for anyone.

902

:

But the word fat is, it jolts with you.

903

:

I guess it's helped.

904

:

Very negative connotations in our society.

905

:

Yeah, it has, and it pisses

me right off, to be honest.

906

:

It does, it does, because, you know.

907

:

There's this whole, I do exercise,

I do feel like I look after myself,

908

:

but also, people say you're, you're,

you're really skinny, or you're really

909

:

thin, and it's like, well, also, don't

forget, I'm six foot tall, right, so I

910

:

can hide a lot of my body because I'm

tall and it kind of just goes down.

911

:

Again, I'm being a bit generalistic,

but I know what you mean.

912

:

Yeah, you know what I mean.

913

:

And I just think, well,

it's interesting, isn't it?

914

:

It's the assumptions that people make.

915

:

Yes.

916

:

With your body.

917

:

And actually, and I'll, you know, I make

assumptions too, because when I asked that

918

:

question in our container, and you stopped

and paused, I did not expect you to.

919

:

Yeah.

920

:

It's that expectation.

921

:

It is, isn't it?

922

:

Yeah.

923

:

Yeah.

924

:

And actually, for me.

925

:

It's not about weight, it's about

other things that kind of go, Oh,

926

:

does, does your appearance, does,

you know, me wearing glasses.

927

:

Um, these kind of things, does

that hold you back in business?

928

:

So we've just kind of brought

up a load of things that how

929

:

people perceive themselves.

930

:

Yeah.

931

:

Or perceive other people, what is

that doing for them in stopping

932

:

them doing what they want to do?

933

:

Exactly.

934

:

And I think just to add to your question

we asked about, does it hold me back?

935

:

I think there are times when I don't

think I would go and stand on a stage.

936

:

I'm quite happy to kind of be

visible and to do things in.

937

:

In person, you know, like, but, um,

yeah, I think, you know, there is still

938

:

a fear about the judgments and being,

being looked at and you know that people

939

:

are making judgments and some days

I just say, I can't cope with that.

940

:

Yeah.

941

:

And that's normal though, right?

942

:

Isn't it?

943

:

You're going to have these feelings and

as long as you, you look at what's coming

944

:

up for you that day, in that moment.

945

:

Exactly.

946

:

Just don't sit in it.

947

:

What I often say to my clients is, you

know, this isn't about loving your body.

948

:

It's about being more at peace with

it and repairing the relationship

949

:

you have with your body.

950

:

Yeah.

951

:

So there isn't hatred

and shame and hiding.

952

:

Um, and, and so that's what I, I'm able

to be much more confident and I can put up

953

:

with the comments or the staring mostly,

but some days, you know, I'm just like,

954

:

I just, I'm not going to deal with it.

955

:

And you're so beautiful Jo.

956

:

I can never look at.

957

:

The size of somebody.

958

:

And I guess this is just me,

you know, I think you are.

959

:

And I'm, you know, I'm really

honoured of you to come in

960

:

and talk about this as well.

961

:

Um, and everyone that knows and listens

to my podcast, I always ask a question

962

:

about what's your favourite cake?

963

:

Because I love coffee and cake.

964

:

That's like one of my

favourite things to do.

965

:

Um, so I am going to ask you it,

but I feel like there's going to

966

:

be something coming back at me.

967

:

Do you have a favourite cake?

968

:

Do you like cake?

969

:

Well, I have obviously

thought deeply about this.

970

:

I mean, you would ask, well, and

then, and what it made me think

971

:

was, you know, when you ask.

972

:

In fact, people are asked

about food trigger something.

973

:

Yeah.

974

:

Now it doesn't in me.

975

:

However, I, I thought, God, whatever I

answer, I feel like there may be people

976

:

thinking, well, of course she'd say that.

977

:

Right.

978

:

So stop it.

979

:

No, I don't, I don't care.

980

:

I know, I, but it made me easy

for me to say that though.

981

:

Right?

982

:

I get it.

983

:

One of the things I, I, well, I do, I

don't care what people think generally so

984

:

much like, so I don't worry about that.

985

:

But one thing I really like about your

podcast is that you do ask that and it's

986

:

just really normalizes eating nice food.

987

:

Mm-Hmm.

988

:

Yeah.

989

:

Yeah, some people would be like, oh,

I don't, I don't eat cake very much.

990

:

Fine, but you know, it doesn't matter.

991

:

Virtuous person, don't eat cake.

992

:

Exactly.

993

:

It's nothing about how you, how

big you are or how small you are.

994

:

Do you want to come for a coffee?

995

:

Do you want a bit of cake?

996

:

If you don't, fine.

997

:

People eat or don't eat.

998

:

People, lots of people in

society make judgments.

999

:

So if I sat here and said to

you, actually, cake isn't,

:

00:45:15,790 --> 00:45:17,240

I don't eat much cake.

:

00:45:18,075 --> 00:45:19,775

Sounds like I'm trying to be virtuous.

:

00:45:19,845 --> 00:45:20,555

Yeah, I get that.

:

00:45:21,665 --> 00:45:22,795

Crisps are my thing.

:

00:45:23,085 --> 00:45:23,845

Well, okay.

:

00:45:23,845 --> 00:45:27,985

Maybe I'll ask that.

:

00:45:28,775 --> 00:45:30,705

That could be seen as the

same thing though, isn't it?

:

00:45:30,705 --> 00:45:32,085

Crisps is still food.

:

00:45:32,135 --> 00:45:33,745

So exactly.

:

00:45:33,775 --> 00:45:35,665

Well, you can't ever do a podcast.

:

00:45:35,665 --> 00:45:36,645

I think I'll have to do crisps.

:

00:45:37,215 --> 00:45:37,795

Crisps.

:

00:45:37,845 --> 00:45:38,765

It's really important.

:

00:45:40,350 --> 00:45:45,360

To answer the question, I actually, I do

like cake, and it was hard to choose, but

:

00:45:46,070 --> 00:45:48,190

if anything, I would say a Belgian bun.

:

00:45:48,340 --> 00:45:48,750

What?

:

00:45:50,880 --> 00:45:52,560

A Belgian bun?

:

00:45:52,920 --> 00:45:53,600

Belgian bun.

:

00:45:53,840 --> 00:45:55,060

You know what a Belgian bun is.

:

00:45:55,060 --> 00:45:55,920

Well, I do.

:

00:45:56,960 --> 00:46:01,219

Nobody's ever said to me, Jo, a

Belgian, that's very specific, that

:

00:46:01,220 --> 00:46:03,980

would be the, do you know if you go in

and there's like all these different

:

00:46:03,980 --> 00:46:08,300

cakes, the Belgian bun would be there

for days, going, somebody please buy

:

00:46:08,530 --> 00:46:10,630

me, and I'd be like, no, not for me.

:

00:46:11,565 --> 00:46:12,005

Love it.

:

00:46:12,065 --> 00:46:12,525

Love the roses.

:

00:46:13,365 --> 00:46:14,245

Bit of icing.

:

00:46:14,305 --> 00:46:14,845

Yeah.

:

00:46:15,555 --> 00:46:16,235

Yeah.

:

00:46:16,775 --> 00:46:17,045

Yeah.

:

00:46:17,905 --> 00:46:18,355

There we go.

:

00:46:18,355 --> 00:46:19,785

That's why everyone's so different.

:

00:46:19,855 --> 00:46:23,355

Jo, you've been an absolute dream and

I hope for anyone that's listening.

:

00:46:23,845 --> 00:46:28,715

You've taken some snippets from what

we've talked about today and thank you

:

00:46:28,805 --> 00:46:32,725

so much again, like I said, for being

open and honest in the conversations.

:

00:46:33,005 --> 00:46:38,015

If anybody is interested in working

with you more around anything that

:

00:46:38,025 --> 00:46:40,175

you do, where can we find you, Jo?

:

00:46:40,240 --> 00:46:41,840

So, joereader.

:

00:46:41,880 --> 00:46:44,180

com is my website, everything is there.

:

00:46:44,500 --> 00:46:49,110

And if you want to follow me on Instagram,

I'm the Body Empowerment Coach and I

:

00:46:49,120 --> 00:46:51,340

would love to talk to people about this.

:

00:46:52,450 --> 00:46:53,000

Brilliant.

:

00:46:53,020 --> 00:46:54,290

Thank you so much, lovely.

:

00:46:54,340 --> 00:46:54,970

Thank you.

:

00:46:55,250 --> 00:46:57,950

Have a wonderful day and

I'll speak to you soon.

:

00:46:58,540 --> 00:46:59,000

Okay.

:

00:46:59,030 --> 00:46:59,650

Bye.

Show artwork for Fabulous & Female

About the Podcast

Fabulous & Female
Hello and welcome to Fabulous & Female! For women who are running their own businesses and want advice, guidance and great tips that they can take forward for business growth, better balanced life and most importantly to avoid burnout, then this is for you!

Featuring fantastic guest interviews, you will get to hear inspirational stories behind successful female entrepreneurs, plus the real life dramas that happen behind the scenes. Between guest interviews, listen in to hear the host talk about her own business experiences and share tips and knowledge gained over many years of business life, plus the huge changes made from bricks and mortar businesses to coaching.

Each week, these honest, funny and ‘keeping it real’ conversations show the ups and downs in the life of an entrepreneur.

Follow Helen
https://linktr.ee/Helencorsicadmore

About your host

Profile picture for Helen Corsi-Cadmore

Helen Corsi-Cadmore

Helen Corsi-Cadmore:
An award-winning Business, Mindset and Fertility Coach, an NLP Master practitioner, Hypnotherapist and mum to twin girls.
Having built a successful career in property, and then turning her hand to owning a large multi-million-pound retail business, Helen is now a successful coach that helps people achieve their true desires by being a positive disruption!
Huge lover of fresh air, coffee and cake and dogs!

Jane Mack:
A bestselling Author, Visibility Coach, and mum to two boys.
Jane’s first business was a successful holiday letting agency she owned with her husband before selling it to a national company. She moved into business consultancy before realising a passion for coaching.
After going through her own visibility journey she now helps women be visible in their businesses, because she believes no one should feel they have to hide because of fear.