From an Ironing Board to Multi Million Pound Business

Speaker: 00:00:15

Hello and welcome to another episode

of my podcast, fabulous and Female.

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And this week I am super, I know I say

this for all my guests, but I'm so excited

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to talk to the lovely Rainer Mayers.

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Um, Ray Rainer and I have got very

similar stories about starting and

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selling a business, so I'm really,

really excited to talk to you about.

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Your exits and your startup story.

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Um, so a little bit about Rayna.

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So Rayna is a multi awards

winning Welsh entrepreneur.

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Another fellow Wels, she, which I love,

having Welsh guests on, uh, Rayna started

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scaled and successfully sold 40% of

her business shares, which saw her exit

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her cleaning business in December, 2021

at the age of only 36, 1 achievement.

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At the point of sale, Raina

employed 358 staff members

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and had a turnover nearing 4.

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5 million.

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This wasn't all glamorous

though from the start.

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Raina left school at 16 with

very few qualifications, pregnant

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and claiming state benefits.

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She made a promise to herself

then that one day she would

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make something of her life.

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22 years on, a lot of time spent

working long hours, making huge

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sacrifices, completing several

courses, and at the age of 38 Rainer

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has achieved extraordinary results.

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She has two beautiful children who

are now 22 and 19 and Rainer's has

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faced many of life's challenges and

battled with depression for 20 years.

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She is now a qualified NLP

practitioner and Rainer's mission

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is to help inspire people to get

them to believe in themselves.

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She has now dived, I'm going to say

dived, into the world of property,

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purchasing five properties in two years.

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Um, all posing different challenges.

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So there's so many similarities in

just that bio between me and you.

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And I just, I'm so excited to talk

to you, but before we get into sort

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of the business side of things, I

would love to know Raina, what is it

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you love doing outside of business?

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What brings you joy in your life?

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Um, this might sound a little bit weird,

but what brings me joy outside in my life?

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There's probably three things.

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I love keeping fit and running.

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Um, haven't done so much of it lately.

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Um, but keeping fit, love being in

the open space up in the mountains.

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It's probably, it's where

I switch off the most.

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Um, Me too.

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I think another thing that I

absolutely love doing outside or

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away from work is Learning, listening

to podcasts, researching, webinars,

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seminars, and, and it's not just

all about learn, learn, learn.

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It's about learning, growing,

developing, implementing, taking action.

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Yeah.

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I just, you know, any, any free time

that I have, I'll sit there and I'll read

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something or I'll listen to something.

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I'm in the car and I've got

Audible on, listening to a book.

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Yeah.

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I know that might sound a little

bit, um, weird for some listeners.

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No, not at all.

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It just excites me, you know, I just get

a real sense of when somebody would wake

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up in the morning and put the news on and

listen to what's going on in the world.

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I'll listen to something

that's motivational, inspiring,

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something that will energize.

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Yeah, do you know what?

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I love that because we're

so, it's so easy, isn't it?

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To turn the news on and listen to

all the, the really depressing stuff

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that's going on in the world, right?

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We can't, it's happening, but we can

choose to actually switch off from that.

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Um, what kind of things do you listen to?

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What, who's, who's inspiring you

the most at the moment on a podcast?

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Um, I, there's a few I love, absolutely

love, um, the diary of a CEO.

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Do you?

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Yeah, I just think, I think

that's probably one of the

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most, you know, popular ones.

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It's very, um, just, just

the types of individuals.

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Uh, there's another one

which I love, Cody Sanchez.

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Oh, okay.

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I don't know that.

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She's a phenomenal, inspirational woman.

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She's worked in the

stock markets for years.

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Oh, okay.

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And then, uh, I think she's got

around about 80 million worth of

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portfolio now in terms of businesses.

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She buys and sells businesses.

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So, so that's really

interesting to me at the moment.

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So, so Cody Sanchez, she's got a lot of,

um, YouTube videos and content and things.

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And yeah, just, I think her

business is called Contrarian.

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So yeah, she's a really good Okay, right.

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So I'll definitely listen to them.

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I'm always interested.

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I, I am not a massive fan of Stephen

Bartlett, but I love his guests.

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Like his guests are phenomenal.

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I could listen to the,

the guests all day long.

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Yeah.

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Brilliant.

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It is a brilliant podcast.

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He's done fantastic, hasn't he?

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Really, really good.

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Really good.

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Anyway, I'm going to talk

about Stephen Bartlett.

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I want to talk about you.

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So let's take a step back.

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Um, when you left school at 16 and now

to where you are now, when you look back

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at that 16 year olds, um, young woman.

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What inspired you?

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What really did inspire you to

think, right, let's do this, let's

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do something different with my life?

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Two things.

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There was, um, the, just the reality.

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And I think the realization of when I,

I remember when I walked down to collect

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my GCSE results, I had So I was going in,

the headmaster was there, the teachers

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was there, and one of the teachers said to

me, and it kind of almost stayed with me,

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it still stays with me now, and I think

in the early years that those comments

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were the drive inside of me to prove

to others that I was more than a team

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member of Benefit, and the comment was,

Um, oh, we all know what was going on in

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your mind, uh, going on, going on within

your mind at the time of doing my GCSEs.

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And she could say that then because

when I opened the envelope, I

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pretty much failed all my GCSEs.

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So she knew I failed my GCSEs.

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None of them knew I was pregnant

up until I walked down to collect

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my results a few months later.

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It was about five months later.

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Wow.

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Okay.

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Um, I did have a nice little,

uh, little round bump.

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Yeah.

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Yeah.

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And I think it's all of the comments

that Just going to antenatal clinic and

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seeing the mature mums and grandparents,

seeing the kind of life that they

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are right behind closed doors, nobody

knows what happens behind closed

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doors, but what looks like the perfect

mum and child and the relationship.

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I just felt, I just couldn't help

but feel a failure to, to, to myself

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and to my family and to people around

me that I just, you know, pregnant,

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16, on benefits, it's not really.

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something that, you know, you

write to social status on Facebook

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back in the day and go, you know,

really proud to share it with you.

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Can you imagine if it was around then?

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Like, flippin heck, yeah.

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So you were inspired to do something

that Not a lot of people would have

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thought you would have done because,

you know, society, it does, doesn't it?

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It leans into She'll just, she'll

have a baby and she'll be on

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benefit for the rest of her life.

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But Raina, that six year old,

was like, no, I'm actually

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gonna do something with my life.

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So what got you into,

um, going to cleaning?

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It, well, it all started with

an iron and ironing board.

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I was Oh yeah, of course!

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It did, yes, it did.

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I, I had my second child, and I was 18 and

my second child, so I was living on my own

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at the time, I moved out when I was 17.

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And I was just penny

pinching all the time.

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People think living a life on benefits,

you have the plasma TV, you have this.

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It really depends on what type of parent

you are and where you spend the money.

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My priority wasn't a plasma TV.

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Everything I had, and I mean every

single thing I had was second hand.

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The pram, the cot,

everything was second hand.

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And I would be ringing my

parents, can I borrow 5 for gas?

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Can I borrow 10 for fuel for the car?

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And this was constant.

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And when I had my first proper job, uh,

as a travel assistant, I I was still

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struggling to make ends meet and I,

it came to Christmas when I was 23,

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my daughter would have been five and

I just said, I cannot spend another

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year living life like we are, that I'm

responsible for my children's future.

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I'm responsible for my future.

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And I just said to myself, I said, six

months prior, I'd said, I'm going to

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set a buy in and a few family members

and close people to me, laugh and said.

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Oh, that's a ridiculous idea.

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You don't, nobody's going to be ironing

and, and then some people were saying, oh,

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there's a pandemic, um, not a pandemic.

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There's um, uh, recession.

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Yeah.

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Yeah.

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I know.

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God, don't say that.

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We missed one.

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Not in 2009, but get it, recession,

and to be, to be honest with you,

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in, in 2009, I had absolutely no,

I, no clue what a recession was.

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I was naive, I was 23.

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Yeah, yeah, we didn't get taught any

of that stuff, did we, in school?

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Anyway, when we were there, you know,

even if you did listen or didn't listen,

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we didn't get taught those things.

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So what, what, tell me about

the ironing board then.

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And I just, yeah, I just rung

my dad and I said, that's it.

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I found a van.

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It was on, I think it was on Gumtree.

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I found a van up in Swindon.

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Um, I actually met the gentleman in a

petrol station to buy the van up him.

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So do you know what?

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That's what we used to do though.

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Yeah.

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Yeah.

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We used to do stuff like that.

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I'll meet you in like a

hotel car park or something.

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And so just sounds the most bizarre

thing now, but that's, that's

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exactly what used to happen.

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Wasn't it?

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Yeah.

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Um, I had a little bit left

over after I borrowed 1, 000

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off my father to buy the van.

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And I had a little bit left over

so I went to Tesco's and I bought

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a 70 iron and a 30 iron aboard.

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And that was my money gone.

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And a 70 iron though?

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Would it have been like

the top of the range then?

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Yeah.

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Because like, irons and, you

know, they're not cheap now.

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But I remember you could probably pick

up an iron for about 15 quid back then.

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So yeah, 70 quid.

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Okay, this is when you

knew you mean business.

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You're going to get a

top of the range iron.

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Well, yeah, that's all I had.

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It was, and it wasn't

even a steam generator.

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So you can imagine doing

this for like hours on end.

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Every single minute of work that day.

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Yeah.

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But yeah, just.

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It was, it was just the initial, I

need to change my life and I have

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to take responsibility and I just,

I was working in my care job and

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within four months, I went to my

local shop and I put a handwritten

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sign up, I had a service offered and

my phone number and that was it, the

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phone was ringing and then I was in.

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The, the local, the local Bridgend

paper, I think it was the Gazette,

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so I put a little ad up in there.

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So, and it was just, just, yeah, just

word of mouth spread and within four

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months I was earning more than enough

to be able to give up my care job

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and then focus solely on the ironing.

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The ironing.

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That's amazing because so

many people hate ironing.

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Like, I hate ironing.

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I don't mind putting the hoover

over, anything like that.

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Ironing?

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Oh no.

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If ever my husband ever said

to me, can you iron a shirt?

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I was like, no.

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So I get it.

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People go, yes, Reina, you can

have the ironing, take it off me.

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Yeah, well I suppose in, in, in business,

it's, it's the same right way to work.

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You're solving people's

problems and pains.

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Well, ironing is a huge pain for so many

people, and it gives them back freedom

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on the weekends where they can, if

they've got children or family or elderly

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parents or whatever that looks like.

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So at the time I didn't realise

I was actually solving a big

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problem and a painful issue.

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Yeah.

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Now I look at it more as a, you

know, with a business brain, where

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I was back then, I was like, oh,

it's ironing, it's a bit of money.

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I'm just getting the money.

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Yeah, that's it.

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That's all you thought about.

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So how did it evolve then

into obviously the 4.

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5 million business that you acted on?

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Wow.

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What a whirlwind.

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Sometimes I sit there and just

think, I actually asked myself that.

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Yeah.

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How did it all happen?

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Um, It was just, just the sheer drive and

determination of, um, I suppose I just

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always set, I always move the goalposts.

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Okay, yeah.

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And it's not, maybe some people on

the outside would have, well actually

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did say to me, when is enough enough?

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When are you going to stop?

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When are you going to start pushing?

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You're going to.

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That's interesting, isn't it?

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Yeah, people on the outside.

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One thing I've learned is that

a lot of people say things, well

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you're close to us, because.

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It comes from a place of care.

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Oh, absolutely.

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Yeah, yeah.

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It's not really, there were some

of the things they say, it doesn't

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really, for you, show care.

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It shows more of a deterrent or,

you know, you're putting me off.

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But, you know, with most people it

does come from a place of care from

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them, because they care about you.

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Absolutely, yeah.

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You don't see that, though.

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It makes you drive even more, doesn't it?

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Like, I'm not going to stop.

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No, I'm going to keep going.

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Yeah.

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I mean, it's, it's uncapped.

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The cleaning industry is uncapped

and I was doing people's ironing

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and I would have my ironing client

say, do you do house cleaning?

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Yeah, I can.

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Well, actually I don't, but I can.

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Uh, I learned quite a lot of lessons

in the first few cleans that I did

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because in other people's homes.

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It's not the same.

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It's not the same.

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No, no.

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What kind of things were you

coming up for when you were going

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through people's hiring tips then?

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You, you kind of What you, what you

think is your touch is not how a

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client would like certain ways they'd

like, say, bed sheets and certain ways

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they'd ask for blinds or curtains.

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Some were very, very specific

and others were absolutely just,

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you walk in and you think, Oh my

God, you've just been burgled.

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Like a bomb sitter.

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Yeah, yeah.

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I suppose that just adds to the

challenge of what it's like to run

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and manage a cleaning business.

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You never have two houses the same.

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No.

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No, different people, different walks

of life, but it's, it's a fantastic

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industry and I absolutely loved the fact

of going in and turning a premises from

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whether it's just a regular clean or a

rundown, you know, even some people, we,

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we did a lot of work for the elderly or

the venerable through social services

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and things and allowed out a hospital

until their homes had been sorted.

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So that level of satisfaction,

you're always helping those people.

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It's the beds, I can't,

I can't, it's difficult.

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No, I, I, I get it.

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It's the beds of making a difference,

knowing that you can sleep at night

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going No matter how big the company

gets, I'm, I'm doing my little bit

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to make a difference to the world.

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And that's employing people,

training people, educating

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people, um, serving our clients.

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Yeah.

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Amazing.

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I love that.

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And I'm like massively relate to that

because completely different industry.

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But when, when I had Tiger, it was very

much about bringing the experience and

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knowing that people, if they bought, you

know, whatever they bought from us, that.

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They would be happy with that,

with that product, you know,

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and they've had good service.

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So yeah, massively relate to that.

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So what were the stages then?

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: 00:15:50

You've gone from ironing board

to going into cleaning people's

323

: 00:15:55

houses to being at this 4.

324

: 00:15:58

5 million when you exited.

325

: 00:16:00

Like what, what happened?

326

: 00:16:02

I think, if you look at the, we'll talk

about the financials first of all, if

327

: 00:16:09

you look at the kind of financials,

it, it took, um, in the early years,

328

: 00:16:15

it was a lot of, even in the latter

years, it was a lot of hard graft.

329

: 00:16:19

Um, there was a lot of kind of

spreading ourselves very thin.

330

: 00:16:25

So promotional adverts and our own social

media, we offered pretty much anything

331

: 00:16:31

and everything within the cleaning sector.

332

: 00:16:32

Yeah.

333

: 00:16:32

So we.

334

: 00:16:34

I've been cleaning, window cleaning,

jet washing, carpet cleaning, just

335

: 00:16:38

anything you could think of, even one

point delivering a client's passport

336

: 00:16:42

because they were in the airport and

they forgot their passport, so it was

337

: 00:16:46

just anything that we were like, yes,

yes, we were almost yes people, and

338

: 00:16:51

saying yes, yes, yes, and I think It

took from: 2010

339

: 00:16:57

in 2010, it took from 2010 to 2018,

sorry, to get to that first million.

340

: 00:17:04

So it took us 8 years to climb that

ladder of, you know, the goal was 1

341

: 00:17:11

million, it was kind of strategically

align the business as we were moving from

342

: 00:17:16

the 300, 000 to more commercial work.

343

: 00:17:20

Yes, yeah, I was going to say, was it

predominantly commercial towards the end?

344

: 00:17:24

Yeah, 100 percent

commercial when I saw it.

345

: 00:17:26

We pivoted and realized that the

way that we were able to scale the

346

: 00:17:33

business was by going commercial.

347

: 00:17:37

And that's what we did in 2018.

348

: 00:17:39

We sorely was commercial.

349

: 00:17:40

We restricted um, a lot of the

services and we pulled things back

350

: 00:17:44

and said, right, this is who we are.

351

: 00:17:46

This is our brand.

352

: 00:17:47

This is what we stand for.

353

: 00:17:48

These are the services, and this

is how we're going to push forward.

354

: 00:17:52

And then from the 2018 to the 2021,

we went from 1 million to just

355

: 00:17:57

under four and a half million.

356

: 00:17:58

So the growth.

357

: 00:17:59

Yeah, in that, yeah, it was a lot

of implementations of strategies.

358

: 00:18:09

I was the one that was

responsible for creating the

359

: 00:18:13

yearly strategy from that point.

360

: 00:18:15

So I would create the yearly strategy

and break it down and make sure

361

: 00:18:18

that everyone was comfortable and

on track for what our goals were.

362

: 00:18:21

Yeah.

363

: 00:18:22

To be honest, we pretty much hit every

one of them and I'm quite proud of that.

364

: 00:18:26

Of course you did, your determination,

you just said that you, I, you're

365

: 00:18:30

not going to not hit those.

366

: 00:18:32

I'd love to know, when you

were doing all this decision

367

: 00:18:34

making, was it, was it just you?

368

: 00:18:37

Did you speak to any, you know, advisors,

consultants, and did anyone come into

369

: 00:18:41

the business and say, right, Reina,

this is where I think you should go,

370

: 00:18:44

or was it literally just all you?

371

: 00:18:46

Do you have any support?

372

: 00:18:48

Definitely not me.

373

: 00:18:49

It was, I was responsible

for creating a strategy.

374

: 00:18:51

Yeah.

375

: 00:18:52

So kind of looking at sectors,

industries, and, and even constantly

376

: 00:18:58

looking that the cleaning industry

is evolving massively with tech, with

377

: 00:19:02

products, with chemicals, with eco.

378

: 00:19:04

There's a lot around that now

where the cleaning industry is

379

: 00:19:07

changing and it's changing rapidly.

380

: 00:19:09

So, you know, there's a lot of

responsibilities on, um, on myself for

381

: 00:19:14

the, the, the change in how we address.

382

: 00:19:17

Business forward from that side.

383

: 00:19:18

Yeah, but no, um, my ex husband

was the finance director.

384

: 00:19:24

So he always had his finger on the

pulse when it came to the finances

385

: 00:19:27

because without having somebody

who's got a keen eye on the finances.

386

: 00:19:31

A business can go from one end of the

pendulum to the other quite quickly

387

: 00:19:36

if you haven't got that cash flow.

388

: 00:19:39

I mean, a point to say, we have

358 staff being paid every month.

389

: 00:19:42

It's a lot of responsibility, isn't it?

390

: 00:19:46

How did you feel from going, you know,

to just you, to, as you said, on exit?

391

: 00:19:52

Having over 350 staff, like, what, what

does that, what did that feel like to you?

392

: 00:19:58

Oh, wow.

393

: 00:19:59

I think I woke up the next

day and I was just thinking,

394

: 00:20:05

oh my god, right, he's quiet.

395

: 00:20:06

Yeah.

396

: 00:20:08

I was starting to be removed from

whatsapp groups and Um, emails were being

397

: 00:20:15

cancelled and I was being removed from

as, as you would expect, you know, that's

398

: 00:20:19

what happens when you sell a business.

399

: 00:20:21

You, you, you're, you're removed.

400

: 00:20:23

Um, and it was just, it was just

a surreal feeling because there

401

: 00:20:27

was a lot of personal stuff going

on that I was contending with.

402

: 00:20:31

And I generally will honestly say I

I didn't know where to turn, didn't

403

: 00:20:37

know how to deal with the feelings.

404

: 00:20:40

I felt probably around about three months

in, I felt I had no purpose in life

405

: 00:20:46

and I was, I think I was asking myself

every day in the mirror, who's Reyna?

406

: 00:20:50

Yeah, where's she gone?

407

: 00:20:52

My identity was So we'll run into

my business because I get life.

408

: 00:20:58

Yeah.

409

: 00:20:58

That's a big lesson that I've

learned is that, you know, it

410

: 00:21:01

was my first proper business.

411

: 00:21:04

I started, scaled and exited.

412

: 00:21:08

I staffed that I absolutely

cared and loved for.

413

: 00:21:11

Yeah.

414

: 00:21:12

That would amazing.

415

: 00:21:13

And I allowed a huge part of

Raina to become the business.

416

: 00:21:21

So, when I was no longer, or the business

no longer had me in them, I wasn't there,

417

: 00:21:27

I had to do a whole brand new journey of

discovery and who What do I stand for?

418

: 00:21:33

What are my values?

419

: 00:21:35

Yeah, yeah.

420

: 00:21:36

How do I deal with this?

421

: 00:21:37

Values.

422

: 00:21:38

Yeah.

423

: 00:21:39

How did you do that?

424

: 00:21:40

Because it's so, I'm, I feel

like I'm listening to myself.

425

: 00:21:43

So like, same, all of these

things came up for me.

426

: 00:21:47

So how did you find your, you know, that

whole saying of finding yourself again.

427

: 00:21:53

But how did you, how did you come back

to like, you know, getting Raina back?

428

: 00:21:58

Do you know, I'll be brutally honest.

429

: 00:21:59

Um, two years.

430

: 00:22:04

for sale.

431

: 00:22:06

And I would genuinely

say a hand on my heart.

432

: 00:22:09

It is only the last probably six weeks.

433

: 00:22:13

Yeah.

434

: 00:22:14

I felt that I'm standing

in my own shoes as Raina.

435

: 00:22:20

There's a couple of stuff going on

personally, again, still personal

436

: 00:22:23

stuff going on that I need to

contend and deal with and things.

437

: 00:22:26

But for the, for the first time in

the whole two years, I feel as if

438

: 00:22:30

I can breathe and I feel content.

439

: 00:22:35

Yeah.

440

: 00:22:36

I can show up in places and not feel

that I don't know how to, if people say

441

: 00:22:44

introduce yourself, when I was doing

some, I still showed up in networking

442

: 00:22:48

events after I sold the business, and

I was like, oh, hi Rainer, um, hi, I'm

443

: 00:22:52

Rainer, and, um, I'm currently confused.

444

: 00:22:54

Because I was!

445

: 00:22:57

Yeah, I love that, the honesty, and it's,

it's so interesting because people think.

446

: 00:23:03

And this is probably, it's definitely a

misconception when you start a business,

447

: 00:23:08

you are going to be overnight, a

millionaire, depending on the business,

448

: 00:23:13

you have loads of money in the bank

and think, right, I know what I'm

449

: 00:23:16

going to do with the rest of my life.

450

: 00:23:18

And it takes bloody ages to get

to a place where you are now.

451

: 00:23:22

And I'm, I'm so glad you said

about two years, because for me,

452

: 00:23:25

it was a really similar time.

453

: 00:23:26

And even to this day, and I'm.

454

: 00:23:29

Five years post sale now, and even

sometimes I kind of go, right, hang on,

455

: 00:23:35

who am I, what am I doing, what's going

on, and it, and certain things like

456

: 00:23:39

trigger for me as well, and I sort of

relive and, um, yeah, so it's not all

457

: 00:23:45

bloody glamorous, you know, it's, it's

almost like you lose You're dealing with

458

: 00:23:50

trauma because you've, you've lost your

identity, you've lost your business, you

459

: 00:23:54

know, you've lost the people that you just

said you cared about and, and they don't

460

: 00:23:59

often know what's going on in your head

because you're living in your own head.

461

: 00:24:04

Um, so is there anything specific

that you, you can really pinpoint

462

: 00:24:08

that only, only like six weeks ago,

so just before Christmas, you felt

463

: 00:24:12

like, yeah, I'm, I'm back to me.

464

: 00:24:13

Is there anything that

you did specifically?

465

: 00:24:18

Was it just been a natural

sort of progression?

466

: 00:24:21

I think it's kind of, maybe it's

a level of acceptance internally.

467

: 00:24:28

Yeah.

468

: 00:24:30

Maybe it's the level of just going, I

am no longer a part of that business.

469

: 00:24:35

And that's okay.

470

: 00:24:36

That's, that's okay.

471

: 00:24:36

It's, it's okay that I'm

not a part of that business.

472

: 00:24:40

However, there is a life out there

right now that you can explore

473

: 00:24:44

and can go and do what you want.

474

: 00:24:47

Because you have a level of freedom

now that I never had in the business.

475

: 00:24:50

Yeah.

476

: 00:24:50

I think it's learning to

appreciate and be grateful to

477

: 00:24:53

be in that position as a person.

478

: 00:24:57

Kind of almost long, the, the, the 14,

18 hour days or whatever it looks like.

479

: 00:25:04

I kind of missed all day.

480

: 00:25:05

Yeah, I know the structure and

then routine and knowing what was

481

: 00:25:08

coming, whereas now you're a bit

like, oh, what am I doing tomorrow?

482

: 00:25:11

What am I doing?

483

: 00:25:12

Yeah.

484

: 00:25:13

People always ask me this and I'm

hopefully you can be as candid as

485

: 00:25:16

you can, but what did make you sell,

sell your shares in the business?

486

: 00:25:21

What made you exit?

487

: 00:25:23

Um, it was the, it kind of, the plan

was to double the business and, um,

488

: 00:25:30

I always had, uh, in my mind, I never

shared it with the team, but I shared

489

: 00:25:34

it with Ash, I always had a plan in my

mind where I would have loved to have

490

: 00:25:37

exited the business when I was 14.

491

: 00:25:39

Okay.

492

: 00:25:40

I wanted to get a business

to 10 million turnover.

493

: 00:25:42

That was my goal.

494

: 00:25:43

So I created this strategy, which I think

I might've got it somewhere because I

495

: 00:25:48

was working on it as a promptive sale.

496

: 00:25:52

The, the, the strategy and what it looks

like to get to the 10 million and I

497

: 00:25:55

reverse engineer all what does it look

like staff numbers, people, mobile,

498

: 00:25:59

everything from an ops point of view.

499

: 00:26:01

And I, um, I kind of worked worked

worked out what that would look like.

500

: 00:26:07

And then Ash came to me, we have long

moved house and Ash said to me, do

501

: 00:26:09

you want to, you know, we've had a

couple of people reach out, we were

502

: 00:26:12

having letters all the time, you

know, yeah, it could be worth this.

503

: 00:26:16

Do you want to sell?

504

: 00:26:17

I mean, they, I think they're standard.

505

: 00:26:19

Yeah, they are.

506

: 00:26:20

Yeah, yeah.

507

: 00:26:22

And Ash asked me, would I like

to get the business valued?

508

: 00:26:26

And I think.

509

: 00:26:27

When we met with the company

that dealt with a sale, it was, I

510

: 00:26:32

think I'd already got on the bus

of the excitement of potentially

511

: 00:26:37

having more freedom in my life.

512

: 00:26:39

I'd sacrificed the best part

of 13 years to my business.

513

: 00:26:44

Raised two young children

throughout the whole of that.

514

: 00:26:47

So I missed a lot of

moments with the children.

515

: 00:26:50

There was holidays that I'd have to

cancel that I couldn't go on, I think.

516

: 00:26:55

In the early years, we were short

staffed, whatever that looks like.

517

: 00:26:58

And I think.

518

: 00:27:01

If you let in a business, it can take

over your life, and I definitely am

519

: 00:27:04

the type of individual, that's me

personally, where I allow that to happen.

520

: 00:27:10

I kind of got excited about the sale,

and then a few months later, Ashley

521

: 00:27:15

decided to stay, he changed his mind.

522

: 00:27:18

He wanted to stay and run the business.

523

: 00:27:20

So, you know, it's sort of, we

were both on different paths then.

524

: 00:27:23

Yeah.

525

: 00:27:24

Yeah.

526

: 00:27:24

And I think timing, isn't it as well?

527

: 00:27:26

You, you know, sometimes it's,

it's just the right time.

528

: 00:27:29

And I remember when we were selling, in

all honesty, I think we probably should

529

: 00:27:35

have exited about two years before.

530

: 00:27:37

Would have been a different position.

531

: 00:27:38

Yeah.

532

: 00:27:39

Um, But we, we loved it, and we loved

what we were doing, and yeah, you know,

533

: 00:27:44

we, we stayed for about two years longer

than I, me, personally, and Kate probably

534

: 00:27:49

said the same thing, but yeah, we

probably should have left at about three

535

: 00:27:51

years, but it's interesting, isn't it?

536

: 00:27:53

It's just timing.

537

: 00:27:54

Um, so, so you've exited, you,

actually, no, let me ask you a question.

538

: 00:28:02

Would you do anything differently to

what you've done, to where you are now?

539

: 00:28:09

Yeah, I think I've learned so

much about, the world of business.

540

: 00:28:16

I'm not saying the way that I would run

another business is the right way, but it

541

: 00:28:20

would be my way from what I've learned.

542

: 00:28:23

And you can only do things your way.

543

: 00:28:25

You can learn from others, but you've

got to be authentic to yourself.

544

: 00:28:30

There's a lot of things

I would do differently.

545

: 00:28:32

I would, I mean, when

we grew the business.

546

: 00:28:39

I mean, I had staff that became friends,

and I think that's always difficult when

547

: 00:28:44

you then scale and get to a point where

your business is no longer the kind of

548

: 00:28:48

family feel hub that you've created.

549

: 00:28:52

Yeah.

550

: 00:28:52

It becomes difficult, I think, on

time to, to implement boundaries when

551

: 00:28:58

those lines have already been crossed.

552

: 00:29:00

Yeah, I completely agree.

553

: 00:29:02

Yeah.

554

: 00:29:03

I think for me that would be one thing

that if I was to go into business and

555

: 00:29:08

run another business where I had teams

of departments and people and staff,

556

: 00:29:13

I would ensure that the boundaries

were kind of a bit more defined.

557

: 00:29:19

Yeah, yeah, more stuck in place.

558

: 00:29:23

Because it's easy though, isn't it?

559

: 00:29:24

Especially when you've,

you know, started from.

560

: 00:29:26

Started from scratch and you know, those

people do become friends and it is really

561

: 00:29:31

hard to have that separation because

they're friends but it's your business.

562

: 00:29:35

So yeah, I completely get that.

563

: 00:29:38

Completely get that.

564

: 00:29:39

So They all spend so much time in

an office and a working environment.

565

: 00:29:44

Yeah.

566

: 00:29:44

And they're up to eight and

twelve hours a day, you know.

567

: 00:29:46

Yeah.

568

: 00:29:46

So it, it is difficult to not allow

those waters to become murky or, you

569

: 00:29:52

know, to cross over because Ultimately,

you spend more time with people in

570

: 00:29:56

your working environment than you do.

571

: 00:30:00

Yeah, you're family and friends, isn't it?

572

: 00:30:02

I know completely.

573

: 00:30:04

So two years now post sale and I mentioned

the beginning, you've dived into the world

574

: 00:30:09

of property, purchasing five properties.

575

: 00:30:12

How's that been?

576

: 00:30:14

Interesting.

577

: 00:30:18

What have you come up?

578

: 00:30:19

What challenges have come in from them?

579

: 00:30:22

Ah, where do I even start?

580

: 00:30:24

Um, well, let's just say the property

market's taken a bit of a turn.

581

: 00:30:28

Um, yep.

582

: 00:30:30

The interest rates on the mortgage,

and I mean, I'm in a different

583

: 00:30:33

position, so I haven't been

stung by them, uh, thankfully.

584

: 00:30:37

But it, you know, we, it's sort of,

it's, it's, it's a difficult industry.

585

: 00:30:43

It's the renovations I've learned,

and I suppose it's just testament

586

: 00:30:48

to who I am as an individual.

587

: 00:30:49

I throw myself in, I

wanna learn, learn, learn.

588

: 00:30:51

Yeah.

589

: 00:30:53

And I'm not afraid to say that,

you know what, I messed up, I

590

: 00:30:57

made a wrong decision or whatever.

591

: 00:31:00

I think, I think you've got two options.

592

: 00:31:02

You either allow fear to control you and

you never step outside your comfort zone,

593

: 00:31:07

or you step outside your comfort zone.

594

: 00:31:10

It works out or it doesn't work

out, either way you learn a lesson.

595

: 00:31:13

Yeah, absolutely.

596

: 00:31:15

I'm definitely the type where I see

something, I'll go all in and say, Oh,

597

: 00:31:20

shouldn't have done that, never mind.

598

: 00:31:23

That's the thing, isn't it?

599

: 00:31:24

Until you try, you're never going to know.

600

: 00:31:26

I was talking earlier to somebody

else, um, on a podcast, and we

601

: 00:31:29

were talking about fear and how

it can hold so many people back.

602

: 00:31:34

But all it's doing is trying

to keep us safe, isn't it?

603

: 00:31:36

It's trying to keep us safe.

604

: 00:31:37

And I, I do really despise the

saying of, um, you know, face

605

: 00:31:42

the fear and do it anyway.

606

: 00:31:43

It bugs me, but actually the, the

meaning behind it is relevant.

607

: 00:31:49

So with these, these properties

that you've gone in and bought,

608

: 00:31:54

are they rental properties?

609

: 00:31:54

Are they going to flip and sell on?

610

: 00:31:57

What's your purpose around the property?

611

: 00:32:01

path you've gone down?

612

: 00:32:03

Actually the property was to

keep me busy because you're

613

: 00:32:07

being used to it for so long.

614

: 00:32:09

Yeah, I, I just kind of,

I exited the business.

615

: 00:32:13

I was going through a divorce.

616

: 00:32:15

I found out I had skin cancer, so I

had to have an operation there on that.

617

: 00:32:19

And I just thought, Oh my

God, all of this stress in

618

: 00:32:22

literally the first three months.

619

: 00:32:24

I just thought I, I need something to

keep me busy and occupied because I

620

: 00:32:30

cannot be the type of person to just sit

around and wallow and mope and things.

621

: 00:32:34

So I just, I just thought, I'd

already had one Airbnb that I

622

: 00:32:37

bought just before I exited.

623

: 00:32:39

So I, I went and bought

three renovation projects.

624

: 00:32:42

Um, and then one mixed use, which is two

shops downstairs and two flats upstairs.

625

: 00:32:48

So the renovation projects

have been interesting.

626

: 00:32:50

I've learned a massive amount.

627

: 00:32:54

That perhaps I didn't encounter in my

budgeting that I've learnt and, but

628

: 00:32:59

I just see that as, you know what,

the next one and the one after that

629

: 00:33:02

and the one after that is going to

be even more successful because with

630

: 00:33:06

anything the first two or three years

or first two or three properties in

631

: 00:33:10

any business or whatever venture you go

down, you've got to make those mistakes.

632

: 00:33:14

You've got to learn.

633

: 00:33:15

Absolutely.

634

: 00:33:15

Yeah.

635

: 00:33:16

Don't get me wrong.

636

: 00:33:17

It's been, they've been successful.

637

: 00:33:18

They've got three on the market now.

638

: 00:33:21

Uh, one has just sold one is, well, I

have a couple of offers, but the, uh,

639

: 00:33:28

buyer needs to sell their property first.

640

: 00:33:29

And the other one.

641

: 00:33:31

on the market as we speak.

642

: 00:33:33

So yeah, you know, they are successes.

643

: 00:33:34

And as you said, you know, you, you've

learned loads from them yourself as well.

644

: 00:33:42

So is this, is this the direction

that you're heading now?

645

: 00:33:45

Or is this just a little bit of fun?

646

: 00:33:50

I'm in a little bit of a situation at

the moment that I can't really discuss or

647

: 00:33:53

talk about, but yeah, I'm just, um, in a

little bit of a situation at the moment.

648

: 00:33:58

The property is, I'm going to continue

with the property because it's.

649

: 00:34:02

What I love, what I, there's two

things that I look at the property.

650

: 00:34:06

The property doesn't give me the

buzz that running a business does.

651

: 00:34:09

Yeah.

652

: 00:34:09

Yeah.

653

: 00:34:10

However, if you get the property

right, it can give you freedom

654

: 00:34:13

that running a business doesn't.

655

: 00:34:15

Absolutely.

656

: 00:34:16

Yeah.

657

: 00:34:16

And you're learning loads of different

things with property, aren't you?

658

: 00:34:20

You know, like you said, the

renovations, you're still.

659

: 00:34:23

If you are doing it yourself, so managing

the project and managing the people,

660

: 00:34:27

but then when that ends, it ends,

you know, there's no sort of ongoing.

661

: 00:34:32

Yeah, yeah.

662

: 00:34:34

I just, for me, one thing that's

come up a lot is the word freedom.

663

: 00:34:39

And, and I think that is definitely

one of my values is that I don't

664

: 00:34:42

want to be tied to something where,

you know, it's 10, 14 hour days.

665

: 00:34:47

I like, I like being spontaneous,

booking a last minute holiday, having

666

: 00:34:51

my nails done, and you know, and I

think for me, to my core value, it is

667

: 00:34:55

important that whatever I go on to do.

668

: 00:34:58

Yeah.

669

: 00:34:59

Not many people can say that they.

670

: 00:35:02

I never had balance previously.

671

: 00:35:04

Good God, I didn't know what balance was.

672

: 00:35:06

I wouldn't say I've got

balance now because I work all

673

: 00:35:10

the time, morning and night.

674

: 00:35:11

I'm always learning and researching,

but I think I definitely do have a nice

675

: 00:35:16

way of living now and I appreciate that.

676

: 00:35:18

Yeah, absolutely.

677

: 00:35:19

And I think, you know, you, you,

you've worked already for, you

678

: 00:35:22

know, 20 years of your life.

679

: 00:35:25

really hard.

680

: 00:35:26

So it's like, yeah, let me,

let me go and do my nails.

681

: 00:35:29

Let me go and have that holiday.

682

: 00:35:30

You deserve it.

683

: 00:35:31

And that's not to say you're not going

to go on to do other things and whatever

684

: 00:35:33

that looks like for you, I'm really

excited to see where it leads to you.

685

: 00:35:37

What would, um, what would you say,

or what sort of top, top tip or top

686

: 00:35:43

advice you would give to somebody

that's There's maybe in that 16 year old

687

: 00:35:47

position that you were in, or even in

a 36 year old position, what would you

688

: 00:35:51

say for somebody that's starting out?

689

: 00:35:52

What would be your advice to them?

690

: 00:35:56

What would be my advice

to anyone starting out?

691

: 00:35:57

I think, yeah, initially or firstly,

it doesn't matter what age you

692

: 00:36:02

are, you can start at the age

of 60 if you want to, like, age.

693

: 00:36:05

Yeah.

694

: 00:36:06

is irrelevant.

695

: 00:36:07

I think a few things I'd say is, I mean,

one thing I, one thing that drove me, and

696

: 00:36:14

this might not even fit into anybody's way

of living, but one thing that definitely

697

: 00:36:19

drove me, especially on the tough days,

is that there's a saying that spend a few

698

: 00:36:24

years of your life like most people won't,

so you can spend the rest of your life

699

: 00:36:28

like most people can't, and on some of the

like really Long days where I was maybe,

700

: 00:36:35

you know, working longer hours, tendering,

whatever that looks like in running a

701

: 00:36:39

business, we all know it's not easy.

702

: 00:36:41

And it's not glamorous.

703

: 00:36:42

No.

704

: 00:36:44

If anyone tells you that, they're lying.

705

: 00:36:46

They're absolutely lying.

706

: 00:36:49

A hundred percent.

707

: 00:36:50

It's not easy, we all know that.

708

: 00:36:51

You know, no matter how glamorous

it looks on social, it's not, it's

709

: 00:36:54

difficult for any business, any sector.

710

: 00:36:57

And I think for me it was, it was

just knowing that and I think what the

711

: 00:37:02

youngsters say these days is they're like,

um, fast fire is called, where they'll

712

: 00:37:07

I love the way you said the youngsters.

713

: 00:37:08

What does the youngsters?

714

: 00:37:10

What is that?

715

: 00:37:11

He said that the younger generation,

their ethos is to create as much

716

: 00:37:16

wealth as they can in a short space

of time so they can retire younger,

717

: 00:37:19

rather than retiring at the age of 68

or 70 and you're unable to enjoy Yeah.

718

: 00:37:27

Quality of life, because maybe your

finances are tight, or maybe you, you've

719

: 00:37:31

had to repair loads of things in the house

over the years, and, well, whatever that

720

: 00:37:35

looks like, I just think for me, retiring

at the age of 68 or 70 was never a dream.

721

: 00:37:39

Never in your plan.

722

: 00:37:40

No.

723

: 00:37:40

Never.

724

: 00:37:40

Like, absolutely not.

725

: 00:37:42

No.

726

: 00:37:42

I couldn't think of anything worse.

727

: 00:37:45

I might run a business when I'm 68

and 70, I might be running a business,

728

: 00:37:49

but that's through choice of my own.

729

: 00:37:52

I think it's, it's.

730

: 00:37:53

It's understanding, first of all, what

do you want to achieve in your life?

731

: 00:37:57

What's important to you?

732

: 00:37:59

What do you want to achieve in your life?

733

: 00:38:00

What's important, and then just every

single day just, just show up and be

734

: 00:38:05

authentic, just don't be afraid to show

up because you'll always have the ones out

735

: 00:38:10

there that will laugh and put you down.

736

: 00:38:12

Yep, it's always going to be

those people isn't it, always.

737

: 00:38:16

And do you know what, sometimes it knocked

me off my perch and sometimes I'd go

738

: 00:38:19

into hiding for, you know, I wouldn't

show up online or I would be scared to

739

: 00:38:23

go to networking events or whatever.

740

: 00:38:25

When you get the kind of naysayers, but

I just think you've just, you've just.

741

: 00:38:30

You've got to build your resilience

and you've just got to keep showing

742

: 00:38:32

up and keep driving forward.

743

: 00:38:34

And I think one of the biggest

things, I would say, is know what

744

: 00:38:39

it is that you want to achieve.

745

: 00:38:40

So for me, I've always had a vision.

746

: 00:38:42

I always kind of, I might not have

achieved everything on my vision board.

747

: 00:38:46

I might not have achieved all of my

dreams and aspirations as of yet.

748

: 00:38:50

However, when I can see them,

when they're almost there.

749

: 00:38:54

Like, it's like, they're so close.

750

: 00:38:57

Yeah, I want to get them.

751

: 00:38:59

When you can see what you want

to achieve, you're almost kind

752

: 00:39:05

of on the way to receiving it

because you can actually see it.

753

: 00:39:09

So it'll pull you out

of bed in the morning.

754

: 00:39:12

It'll make you work those late nights.

755

: 00:39:14

It'll make you re evaluate your life.

756

: 00:39:17

Yeah, brilliant.

757

: 00:39:19

Absolutely brilliant.

758

: 00:39:20

Um, I've just realised the time,

so I'm going to have to wrap up.

759

: 00:39:24

But there is a very, very important

question I always ask all my guests.

760

: 00:39:28

Because if you know anything

about me, you'll know I love food.

761

: 00:39:31

And do you have a favourite cake?

762

: 00:39:36

Oh, a favourite cake?

763

: 00:39:37

Yeah.

764

: 00:39:38

Oh, it would have to be Something along

the lines of a salted caramel cheesecake.

765

: 00:39:46

Oh, that's very specific.

766

: 00:39:49

Yeah, you know what?

767

: 00:39:51

That's one of my husband's

actually favorite is cheesecake

768

: 00:39:54

and anything that's salted caramel.

769

: 00:39:56

So yeah, okay.

770

: 00:39:57

Lovely.

771

: 00:39:58

Brilliant.

772

: 00:39:59

Rayna, I could talk to you and I haven't

even asked you many questions actually

773

: 00:40:03

because you just, everything that I

wanted the listeners to hear you've said.

774

: 00:40:08

Um, so if anyone is interested in

getting to know you a bit more or

775

: 00:40:13

finding out what's happening for you in

the future, which I'm really excited to

776

: 00:40:16

see what happens for you, um, how can

we find you or where can we find you?

777

: 00:40:21

Facebook, LinkedIn, Instagram, uh,

just venturing a little bit more with

778

: 00:40:25

TikTok, and YouTube, going to be starting

creating a lot more YouTube content.

779

: 00:40:30

And they're just, just,

just, just mainly online.

780

: 00:40:32

So a lot of people might find me

under the name Reina Davis, but I now

781

: 00:40:36

go under the name of Reina Mayers.

782

: 00:40:38

I just thought I'd put that out there.

783

: 00:40:39

Yeah.

784

: 00:40:40

Okay.

785

: 00:40:40

I'll put that in the show notes as well.

786

: 00:40:41

So if anyone is looking, either

Reina Davis or Reina Mayers.

787

: 00:40:45

You've been wonderful.

788

: 00:40:46

Thank you so much.

789

: 00:40:47

And like I said, um, anyone out

there that's, that's interested in

790

: 00:40:52

learning more from Reina, um, and

we haven't talked about so much.

791

: 00:40:56

There's so much more I'd love

to talk to you about, but,

792

: 00:40:59

um, yeah, thank you so much.

793

: 00:41:00

Being a wonderful guest.

794

: 00:41:01

Thank you.

795

: 00:41:02

Thank you very much.

796

: 00:41:03

Thank you for asking me, Helen.

797

: 00:41:04

Thank you.